Some interesting development from Google over the last 24 hours we have seen the roll out of Google+ Local, what this means it that Google Places listings will now be rolled into this new product.
Business owners can continue to manage their local listing information via Google Places for Business at this point in time. Google will aim to make it even easier for business owners to manage their listings on Google and to take full advantage of the social features provided by local Google+ pages features and integration across the two products.
Example of how a Google+ Local page will look:
A new video to display some added features of the new Google+ Local product can also be found here:
I feel seom key areas for this new product will be:
1. Integration of Zagat data in Google+ Local.
2. Ability for Location services to be more social.
3. Ability for businesses to let other business leave reviews.
In an effort to be more like Bing, Google has rolled out “Knowledge Graph” what this means is that for some search terms specifically areas such as the following:
– Actor search.
– Movie search.
– Country search.
– History search.
+ many more areas which are non commercial.
This holds a big impact for any one who runs a website in areas such as movie sites, celebrity sites or any other gossip style site. Reason been this new knowledge graph will drive even higher CTR to Google owned properties and keep users on the search pages and they will not go to websites.
At SMX London “Google Fellow” Amit S, claims it will keep users on search longer, I disagree it all goes down to the intent of the user if the user is looking for basic information then they will go straight to the knwoledge graph and bypass websites. This will also drop a huge amount of traffic for Wikipedia, not that it really matters as they are not really revenue focused but I am sure it could have a direct impact on their overall impressions and donations.
Google Plus has launched some new features, some what identical to Twitter where on the login screen they promote popular pages and people. My first guess is that this is triggered by the amount of people following the page. This feature was very popular on Twitter back in the day so it will be interesting to see how it develops on Google+.
– Internet Security – 135 botnet infections.
– 6 new Wikipedia articles are pushed live.
– 20 new identity theft victims.
– 204 million emails sent around the globe.
– 1,300 new mobile users.
– Amazon makes $83,000 in sales.
– 47,000 apps are downloaded.
– 100 new linkedin business accounts are made.
– 277,000 new Facebook login’s.
– 6 million Facevook views are generated.
– 61,141 hours of music
– 20 million photo views.
– 320 New Twitter accounts are set up.
– 2 million search queries are used on Google.
– 30 hours of video uploaded to youtube
– 100,000 new Tweets on Twitter.
So over the last 24-48 hours I have received a few emails from contacts in the Australian SEO industry asking me if I have seen the changes which center around the term “Car Insurance”.
Example email quote:
“On the head ‘car insurance’ term, there’s been more movement in the serps in the last 48 hours than the last two years.”
What seems to have happened is AAMI, has held the top spot for the term “Car Insurance” for over 2.5 years with 2 results a huge CTR boost for the brand, what now has happened is that AAMI has been moved to 5th position. And we now see Youi at number 1 position in the organize space (see image below)
Now the question people are asking is why is this happening?
This does not seem to be a manual penalty for “naughty SEO”, because I mean all Google would need to do is audit the link profiles on some of these key players in this term and it is “paid link central” for some of the top players. I am surprised these companies have not engaged with a long term viral link building/ inbound marketing campaigns, they seem to opt for the quick and cheeky paid link option which may be here now and gone tomorrow.
– Also as a note I do not work in the Insurance niche currently, I work in several other Enterprise SEO niches.
So I work in Walsh Bay and pass the Harbour Bridge every day on my trip to work, but today the harbour bridge is turning 80 and in light of the birthday Google has put up a special doodle drawing to support the 80th birthday.
Today eMarketer has released research showing how Facebook is once again on top of Google for display advertising spend, yet trends show that by next year Google should once more reign supreme. Their is also a downward trend of Yahoo over the next few years. A question is: will wee see a new player in this space in years to come? Only time will tell.