SEO, Social Media News & Domains
Viral
The Share a Coca Cola Australia campaign a fantastic Viral campaign!
Oct 16th
So over the past few weeks we would have all seen Coca Cola bottles flooding the stores with peoples names on them.
You would go into a store and see James, John, Sarah on labels with an emphasis to share a coke then them.
This was then followed up by a TVC campaign shown in prime time slots:
Further to the TV campaign we saw outdoor billboards with random names start showing up around popular areas in Australia:
Billboard campaign
The link up was also seen on social media with a full take over on the Coca Cola Australia Facebook page:
coca-cola-facebook
This is not where the fun stopped, every one rushed on to Facebook to then post about the campaign, if some one was drinking a coke and it had a friends name on it then they instantly tagged the friend on the coke bottle.
The names are not just traditional names, Coke has added a huge range of names to the campaign such as Kaila, over 150 different names have been added to labels:
Share a coke
Even on nights out people are sharing the coke story on Facebook here is “Alex” tagged in a shot mixing Jim Bean and Cola.
share a coke
The only thing I saw with the campaign which was a bit funny was linking up the Facebook page to the Google paid search element, Something we have tested a few times in the past and it is not the best method to use in my opinion.
I feel linking up the official site (example – www.cocacola.com.au/shareacoke) and not the Facebook page would have been a smarter move, I wonder what the issues with quality score will be on this page?
Also making a micro site is not something I really like to see brands doing, the coke micro site links directly back to the Facebook page (www.shareacoke.com.au).
Marketing teams will say, hey why is it bad to link up to the micro site or Facebook campaign?
The answer is that if you want to build a huge number of links from the offline campaign to assist a long term SEO effort on the website. When the campaign is over you will see reep the benefits from all the links which are pointing to the website. Why build all these links to a different channel such as the Facebook page! You can easily build all the social elements out on the dedicated sub folder page.
But in the end of the day I feel the whole campaign is targeting a Facebook share element, so SEO would probably be an after thought.
coke-google-search
Overall this seems to be a great campaign, linking up traditional offline methods such as product branding and then emphasizing a share element on social media sites with friends.
Please post your comments on the campaign below:
eHarmony Cat Girl Video a Viral video for eHarmony!
Jun 14th
ok so over the last week a popular video online has been the cat girl who talks about having an account on eHarmony, basically she starts crying because she loves cats so much. The video has gone viral and has around 6 million views -
Now the thing is today I notice eHarmony employees/management have made a video about the Cat Girl –
It is evident that this is a smart social media campaign to drive awareness to eHarmony in my opinion.
What are your thoughts on this viral content?
Viral SEO a few tips and some examples!
Apr 30th
viral-seo camaign
Well every one knows how great it is to have a viral marketing campaign, where you make a video which instantly becomes popular or takes a few weeks/months to become popular then thousands if not millions of visitors come to your website.
Lately I have been messing around with a few test viral campaigns and I have seen good results in terms of natural link building and also traffic to a test websiteI own.
A quick snap shot from Google Analytics shows that this specific website I was testing the viral abilities on hit its peak in early March where the content went viral and then again in mid April where I have a new piece of content go viral.
Viral-SEO
Well you may ask what are some tips to make content viral via SEO or inbound marketing?
1. Make content which people will naturally want to share!
2. Try and make content which is a bit riskay yet in line with TOS of your on site advertising, depending on your TOS and site niche you can get a little crazy.
3. Input social media buttons into every thing, my advice is to just use Tweet buttons and Facebook likes other buttons can be a waste of time, I mean who want to put something on a site called shaelizzaR if the user based is next to nothing, it is awaste of time. But saying this I still am a very strong beliver in sites like Reddit and Stumbleuppon so deffiantly get your content up on these sites and think about some appropriate buttons.
4. Try and include images and video into your viral content, I mean back in 2004 you may have been able to make some viral content just containing text the times have changed people want images and video.
5. Look at search trends, twitter trends, Facebook trends do research into what is hot make viral content in regards to these areas.
6. Don’t stop making viral content once you have a few wins and content goes viral, try and replicate this process with some new ideas.
I hope these tips help you in some way, please comment if you want to add any thing else.
SAW 3D FAKE PHOTO BOOTH Viral Video
Oct 21st
Making Viral Videos using Auto Tune
Sep 22nd
Well it seems one of the hottest web trends at the moment is to make a auto tune remix of a viral video.
Two recent examples of companies and bands who have jumped on the band wagon are the bed intruder auto tune remix and
the “Dude don’t burn the Koran” video which both went viral. the Bed Intruder track had a much larger impact online gather around 25 million views and was a top 100 hit on the American charts. the Dude Koran video did
Auto Tune Remix 1
Auto tune remix 2
As you can see in the second example they are using some good link baiting ideas with a link in the description of the video and also a watermark link.
I would advise on the following for viral videos been uploaded to Video websites -
1. Link in the description.
2. Link in the video title if possible.
3. Tags on the video for relevant terms.
4. Adding a water mark to the video.
5. Adding as much content as possible to the video discretion.
6. Adding add on’s to the video i.e. little tabs which pop up at specific times to drive users to destinations.
Deadmau5 weird Google Search Results
Sep 13th
deadmau5 Google
Today I was looking at Google trends and I saw that the popular DJ Deadmau5 was ranking 7th for the hottest search query of the day due to his recent publicity around the VMA awards.
As I always like to check out who is ranking on SEO for big trending terms and see what tactics they are using I noticed something very interesting on the Deadmau5 official site ranking first the top site link was “Buy Viagra online no prescription” this got me thinking how was this happening! the first thought was a paid text link on deadmau5s site was picking this up! (not the case no paid external links or display units) Then I thought some one must have hacked into the official Google webmaster tools account for this website and places this link here.
Has any one seen something like this for a high traffic search term?
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