So recently I saw some revenue data for companies in the Australian Market, this was from Smart Company data. I have added a bit of extra information to the data such as revenue per employee and also key focus for each business, sure enough these businesses probably all do SEO/SEM/Social ect.
I have decided to also round the numbers to the nearest 100k. Also numbers can get thrown out very quickly when you have a client who does SEM because revenue could include billings by Google for an SEM campaign? But any way some interesting data I thought:
Switched on Media – Sydney
Revenue: $5,500,000
Staff: 25
Focus: SEO, Social
Reload Media – Brisbane/ Sydney
Revenue: $2,200,000
Staff: 40
Focus: SEM, SEO
The Website Marketing Group – Sydney
Revenue: $3,000,000
Staff: 12
Focus: Design, SEO
FirstClick Consulting – Melbourne/Sydney
Revenue: $13,800,000
Staff: 23
Focus: SEO, SEM
eChannel Online – Adelaide/Sydney
Revenue: $3,100,000
Staff: 18
Focus: SEO, SEM
E-Web Marketing – Sydney
Revenue: $6,500,000
Staff: 42 (Sydney office only)
Focus: SEO
The Web Showroom – Sydney
Revenue: $3,200,000
Staff: 38
Focus: Design, SEM, SEO
Revenue by employee:
Switched on Media – Sydney
$218,536.92
Reload Media – Brisbane/ Sydney
$55,410.45
The Website Marketing Group – Sydney
$250,000.00
FirstClick Consulting – Melbourne/Sydney
$598,478.26
eChannel Online – Adelaide/Sydney
$174,789.50
E-Web Marketing – Sydney
$154,175.17
The Web Showroom – Sydney
$83,338.11
Finally people may ask where is the statistics from your company, well the thing with working at an global advertising agency is you have various holding companies who own parts of the business. The prior company I worked at art of Mitchell Communications Group had billings around 1 billion+ a tax period, yet it was recently acquired by Aegis Media.
