Recently I have noticed two fantastic campaigns by a UK company called Powerhouse Fitness. I give them both 10/10 for creativity.
First they rolled out some “different” paid search ads:
When you searched for numerous keywords like “Light Weight” or “Small Weight” in UK Serps you saw the following ADS.
Now once you click the ad you are taken to a smart landing page with a meme and a discount code “get lifting”
See above example: http://www.powerhouse-fitness.co.uk/do-you-even
Now today they have rolled out another great piece of content marketing in light of Googles changes to Not Provided:
They rolled out 100% not provided proetin
see above example: http://www.powerhouse-fitness.co.uk/not-provided-protein.php