So the NAB bank has recently been pushing alot of advertising material on offline media – TV/Print and online telling people to move from their current bank.
This week I had some problems with Commonwealth bank, I needed to urgently send some money.
Yet they had issues with their network so the whole Netbank was down for the best part of a day, I took to Twitter to post about the issue saying how I was not happy with CBA and thinking ab out changing banks.
Instantly (within 30 minutes) NAB strikes back offering me to join their bank:
NAB-CBA twitter
So it shows these types of customer acquisition’s methods whilst are a little sneaky are obviously working for big banks.
