Identity management company Janrain has released a study showing how people sign into various social media platforms, I find this interesting because it shows the power Google still holds over other platforms as a preferred place to sign into platforms. the data from the study can be viewed below. This is not new information for me as the top term on search engines for the last year has been Facebook related searches specifically log in query’s. This data is highlighted by Facebook searches each day as shown by Wordtracker.
Facebook login (search per day) 400,000+
Facebook log in (search per day) 35,500+
Facebook login page (search per day) 14500+
Facebook unblock (search per day) 6000+
my Facebook login (search per day) 5000+