Google has made a interesting change to search result listings adding a “Something Different” tab as seen below –
something different tab on Google search
This section comes up for almost any term for example it shows for Names, Geo locations, Brands and many more search queries.
I am sure that it will not gather a huge CTR but if you have a term ranked for a huge brand if may increase your traffic! For example the terms ranking for Facebook I am sure will see a uplift in CTR from this query.
