Bing has started to push marketing in the Australian market, with an estimated marketing budget of around 10 million the company hopes to gain some market share from the dominant Google, who current hold well over 95% market share in the Australian market. In the US market Bing currently has around 30% market share with Google loosing percentage point’s month on month according to recent research. So it will be interesting too see if Bing can get some more market share.
I remember back in 2009 I had a meeting with some senior Bing employees in Australia and they said if they could gain just a few percentage points in the next few years that would be good. A few years on it seems that things have changed and they Bing is now pushing marketing much more aggressively and looks like Australia is a key market for this.
In my eyes they need to work on more effective targeting for Australian customers from the organic point of view, don’t get me wrong I have had some websites rank very well in US Bing for large terms but in the Australian market it does not seem like it is the best at targeting from an organic SEO point of view.
Watch the latest TVC below from the recent bing advertising blitz on Channel 9:
