Here is something interesting more and more people are using in search results, basically what they do is use a set of text characters or a slogan to drive CTR and awareness to their Google listing using the meta description tag –
This is a very interesting tactic and I am sure the two examples below have seen a higher volume in CTR since this happened. Sure it is very cheeky and the same thing could never be done in paid search due to the ad copy restrictions yahoo and Google have.
cheeky meta description
cheeky meta description
