Kogan expands into the UK market but neglecting SEO!!
I have noticed alot of hype around Kogan moving into the UK market, yet the crazy thing is
I do not think they have looked at the SEO value for their new UK website.
Here are some key reasons why –
They seemed to have copy the website from Australia –
http://www.kogan.co.uk/
Place the website into Copyscape and it pulls up a large amount of duplicate entries,
The blog – http://www.kogan.com.au/blog/ is filled with Australian content too,
You would think if you are entering the UK market you would make UK specific content.
Other quick SEO problems for the Kogan.co.uk domain –
* Index title is too long.
* Index Meta Description is too long.
* w3c validility – 30 warnings
* No use of GEO meta to target the UK market.
* Website is not hosted in the UK according to our tracking.
Below on Copyscape we see the problems –
kogan duplicate content
See the below page is already indexed in the .com.au domain –
kogan google rank
Yet the exact same post on the .co.uk blog.
http://www.kogan.co.uk/blog/2010/apr/1/australian-governments-proposed-internet-filter/
