Today when I was at a meeting in the city and on the way back from the meeting I noticed an interesting piece of Experiential marketing for the Need for Speed game. A $400,000 Lamborghini had been converted to be a taxi, now the sad part of the story is that you can no hail the taxi down you can only enter the car if you are a “competition winner”, we were actually trying to get a taxi when the Lamborghini drove past.
The interesting part of the campaign is that EA who runs the computer game is promoting this campaign and has pushed users online to use to the hash tag on Twitter: #mostwantedtaxi as we can see from the analysis below the tag is slowly starting to gain traction and when you monitor Twitter many tweets about the campaign do not contain the hash tag.
Overall I feel this is a smart way to use experiential marketing to promote a product.
