Vodafone Australia Day Social Media.

Posted by on Jan 27, 2012 in Social Media | One Comment

Yesterday Vodafone was looking to engage with its customers on Facebook, yet the problem is with 1,000’s of angry customers and services not working the best on Australia day it is probably not wise to give users the power to run wild on your Facebook page. An example below of what the customers had to say in relation to the recent status update by Vodafone Australia:

Vodafone Australia Day Fail

Vodafone Australia Day Fail

(customer names have been blurred out for user privacy)

I understand doing social media work for Vodafone is not an easy gig, but who ever is in charge of strategy for the company needs to sit down and plan strategically about the type of status updates they are putting out the market and think about the potential problems in which can happen.

1 Comment

  1. Beaudon McLaren
    January 29, 2012

    A good reason why to have a good team behind you when choosing Facebook or any other social channel strategy, nice post James.

    Reply

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