Today Facebook launched their new location based software dubbed Facebook Places the name sounds a little to similar to Google places if you ask me. The big question here is what does this mean for Foursquare and other location based software services. Basically it means that Facebook will be using its pre existing mobile network of over 100 million + to push this new Facebook offering. Personally I think this is a real killer for Foursquare because Facebook has such a large users base and predominantly mobile based users.
A key problem with this service is that is very similar to Foursquare, as Check ins are part of the platform. So is adding places you have visited, One key difference between it and Foursquare is that Facebook does not just show you nearby places to your locations, but places it thinks are relevant to you.
The key area for Facebook is that it is looking to make partnerships with other services such as Foursquare, Yelp, Booya and Goowla.
Facebook launched the new location based service today in Palo alto – California to a large media gathering at a press conference.
Facebook is aiming to make this service a set of memories at specific locations.
Live image of Facebook Places in action –
Facebook Places Logo –
Images courtesy of Mashable.com