Social Media is one of the hottest new trends in the industry at the moment you just need to take a look at websites like Facebook, Twitter and Linkedin to see how hot social media is at the moment.
The thing about social media is but people think to get involved with it from a business point of view you just set up a few profiles and wait for the fans and business to come in. This is not the case at all, creating an effective social media strategy takes time and it is not easy.
Social Media starts with building your strategy around social media monitoring first, then developing a strategy for how you are going to build your facebook fans to see what type of content you will interact with them, what type of mini site or ap you will build, then their is on going engagement and promotions to keep fans engaged with the brand and active on your social media property.
But from my perspective you need to link all your social media content strategy with your on going SEO efforts the two campaigns need to work with each other very effectively, once they do both campaigns can generate great results.