I was looking at my Digg account the other day for the first time in a while, I mean from a link building and traffic point of view Digg isn’t really hot as it use to be, I don’t check it like I use to I have a bunch of other social sites to mess around with. This got me thinking what was hot content on Digg? I remember back to 2006 when I was creating articles and finding articles online to make stories that would go viral on Digg and other article website.
One of my top articles I actually made on a random blog spot domain I had, this article was on page one of Digg for a good half day and the traffic it sent back in 2006 was well crazy to say the least.
I originally sourced this content via a gamers forum, the moral of this story is:
If you are making viral content or finding viral content for social bookmarking sites like Digg, the users will love any thing tech related, my page one Digg article shows the users go absolutely crazy for any thing of the sort.
I mean this was 2006 and now it is 2011 so Digg is not really that hot any more and sites like Reddit take it over. Another thing this makes me think when I look at this Digg content is how long I have actually been doing internet marketing for!
Facebook with out a doubt is one of the hottest web properties in todays market. And advertising on Facebook once a no-no is now a huge money maker and market leader. Facebook currently owns a decent size percentage of Market share and is creeping up and up on Google’s strangle hold on the market.
The info graphic below shows how explosive this growth is –
Now the main Question is are you advertising on Facebook?
Yesterday we saw Google launch Google shopping in Australia, this is a big move for Google. Google Shopping has been seen in the USA since around 2002 so it is quite a delay for the Australian market.
An example of the new Google Shopping can be seen below –
Sure this will be interesting to see who will benefit of the new Google Shopping ads I am sure big publishers will have a benefit yet the little start ups will surely be at a loss.
Is any one annoyed with these very long YouTube pre roll advertising I mean some go for 1 minute, I have seen a few which are even past 2 minutes.
Sure YouTube has the skip this advert on some of these annoying ads yet on others they do not have the skip this button making it even more annoying.
Why doesn’t YouTube just go with quick 10 second ads at the start and the finish of videos surely this would be a better strategy!
What are your thoughts on these long YouTube advertising commercial?
A common question been asked over and over but many in the industry is should I have just a Facebook page and no company website? Well the answer is NO. Why would you only have a Facebook page and leave the risk of having the page banned. Your Website needs to act as your home base so to say and your social media properties been Twitter, Facebook, Flickr, Youtube, Tumblr need to act as your channels which all should link back to your home base.
Other things to think about when only having a Facebook page is if you do SEO link building for your Facebook page all the links are going to be benefiting the facebook.com root domain and not your own website.
Another issue is Facebook can take action at any time to your Facebook page, you have no control over your Facebook page if it is your sole web property.
Sure enough be a highly active user on Facebook but my advice DO NOT use facebook as your home base it is a recipe for problems.
So today I see some random SEM people online talking a bit of junk about SEO, one of the quotes they were throwing around -
“The difference between SEM and SEO is like the difference between a Ferrari and an Apple”
Don’t let me go into the stats about SEM vs SEO, CTR on serp’s because we all know SEO gets more volume
In finishing here is a example of the type of SEO traffic you can get, all non paid organic traffic -
image from: seo-scientist.com
So can all SEM people stop talking junk and actually start working close together with SEO’s to utilize combined strategies!
I personally know a bit about SEM but after having a lot of success both on a business level and on a personal level with SEO/Social I prefer that kind.
I was checking out Google images before doing a bit of a search for “Pippa Middleton” the sister of Kate Middleton from the royal wedding. I noticed something a little different I have not seen on Google image search in the past but time stamps for specific websites to show how new the image has been online. Now this is interesting because it shows that authority websites can leverage images ranking quickly for how new the image source is. (Example in the source below)
Now for any one who has dealt with image search optimization and knows their are many factors to ranking, this is a interesting change.
Well every one knows how great it is to have a viral marketing campaign, where you make a video which instantly becomes popular or takes a few weeks/months to become popular then thousands if not millions of visitors come to your website.
Lately I have been messing around with a few test viral campaigns and I have seen good results in terms of natural link building and also traffic to a test websiteI own.
A quick snap shot from Google Analytics shows that this specific website I was testing the viral abilities on hit its peak in early March where the content went viral and then again in mid April where I have a new piece of content go viral.
Well you may ask what are some tips to make content viral via SEO or inbound marketing?
1. Make content which people will naturally want to share!
2. Try and make content which is a bit riskay yet in line with TOS of your on site advertising, depending on your TOS and site niche you can get a little crazy.
3. Input social media buttons into every thing, my advice is to just use Tweet buttons and Facebook likes other buttons can be a waste of time, I mean who want to put something on a site called shaelizzaR if the user based is next to nothing, it is awaste of time. But saying this I still am a very strong beliver in sites like Reddit and Stumbleuppon so deffiantly get your content up on these sites and think about some appropriate buttons.
4. Try and include images and video into your viral content, I mean back in 2004 you may have been able to make some viral content just containing text the times have changed people want images and video.
5. Look at search trends, twitter trends, Facebook trends do research into what is hot make viral content in regards to these areas.
6. Don’t stop making viral content once you have a few wins and content goes viral, try and replicate this process with some new ideas.
I hope these tips help you in some way, please comment if you want to add any thing else.
So I thought I would post up some analytic stats for one of the websites I currently own and also for this personal blog.
I have been running this site for the best part of a Year now and traffic is increasing but as we are in a niche area been SEO and domaining primarily it is not easy to get crazy bursts of traffic so I have also included a example from another property I own which is in the entertainment sector. I also only started this website in the last 6 months.
One of my personal sites:
James Norquay.com has had the following stats.
1.82 Pages per visitor.
63.36% average bounce rate.
1.22 average time on site.
86.04% of visitors are new.
Personal Website has had the following stats
Since October we have had over:
63.07 bounce Rate
56 second average time on site
87% of visitors are new.