So today I recieved an email from Google telling me that they would be rolling out +1 buttons on all adsense display units via the complete network. (message below)
The first thing I thought when I read this is what is the ctr impact going to be for publishers??
Google states that this change is to increase the quality of advertising shown to users, yet most of the advertising targeting for the display ads shown on adsense units is already pretty spot on I would say to 98% range.
But never the less it is a very interesting move and I am sure it may even connect up to Google+1 quality on the website as a whole not just the units in which are showing.
It really shows you that Google is pulling out all the stops to promote Google+1 and Google+ products and it is evident they do not want these products to fail and will throw all marketing dollars at them even if it means changing the ad units that it publishers display.