SEO, Social Media News & Domains
Social Media
Vodafone Australia Day Social Media.
Jan 27th
Yesterday Vodafone was looking to engage with its customers on Facebook, yet the problem is with 1,000′s of angry customers and services not working the best on Australia day it is probably not wise to give users the power to run wild on your Facebook page. An example below of what the customers had to say in relation to the recent status update by Vodafone Australia:
Vodafone Australia Day Fail
(customer names have been blurred out for user privacy)
I understand doing social media work for Vodafone is not an easy gig, but who ever is in charge of strategy for the company needs to sit down and plan strategically about the type of status updates they are putting out the market and think about the potential problems in which can happen.
How do people use Social Media?
Dec 21st
A good graphic showing how people use social media!
What is social media used for
source NM Insite.
Google+ Project – Googles New Social Network
Jun 29th
So Google has released news on its highly waited on Google+ Project, this new project will be very interesting to any social media marketer.
You can sign up on the waiting list here:
https://plus.google.com/up/start/?sw=1&type=st
It is easy to see that this will leverage off youtube, it will use Google +1 to connect up to your contacts, it will leverage Gmail and many other networks to all link upto this new project.
It is still funny to go around on the internet and see Australian SEO’s saying at +1 buttons are a fad and for clients not to use them, I disagree 100% I feel that +1 is big, and if you do not embrace it you will miss the boat.
It is not like Google Wave, that was a bit of a nightmare and it seemed rushed, this new project seems to have alot more thought involved.
Some images of the new Google+ Project below:
google+ project social network
Social Influence on Serps
Jun 24th
So I think any one who has been working in SEO over the last few years has been hearing and reading a lot of chit chat about the influence of social on search! I know because I have been one of the guys writing a lot of social/seo related content and my job is a Senior SEO and Social Media Specialist.
But I think before every one gets ahead of themselves here we need to remember what is the general public doing and seeing in these search results? I find it kind of funny when SEO moz or the likes do some analysis on their internal SERP from the network they connect with. I mean the results are going to be highly skewed to your own friends content correct (because these are the guys who are highly social savvy) I do not think it is the best guide to take at all.
You really need to shut off all personalization by viewing content in SERPS’s via Ad Preview from Google or by adding &pws=0 to search results, when conducting these tests.
A lot of guys will also ask what can I do to assist social search? Well here is some basic advice -
* Work out which platforms work best for your target market? I mean you are not going to fill up FARK.com buttons on a insurance brands website now are you? But a tech website you may do it.
* You really need to get across all Q&A websites like Quora and the likes as these sites work well.
* You really need to research what social buttons work and which social buttons do not work niche by niche? I mean do In shares work, do FB shares work, do +1′s work?
* Test cool social tools to aid your Social SEO example LIKEPLUS1 –
likeplus1
You need to research,research,research and then keep testing non stop.
I am running many social SEO tests recently and will share bits and pieces as I gather results.
Charlie Sheen Gets back his Domain name charliesheen.com
Mar 13th
For any one who has been following the Charlie Sheen developments over the last few weeks, you be be well aware that Charlie Sheen is building a strong following via social media channels. He built 1 million followers on Twitter in 1 day, He is building strength via uStream and other website where thousands to millions of users want to know what he is saying and in the blogasphere he is going crazy.
In the middle of all this I was wondering why is Charlie Sheen building up a social presence on Twitter and other websites which he does not technically own, I decided to check out Charliesheen.com and see who owned it to my dismay it was pulling up a 404 error page. I instantly did a who is check which allows me to see who owns the domain name, some company called Alberta Hot Rods owns the domain for many years interesting.
Yesterday I saw Charlie put up a tweet, saying he had taken his domain back from the Troll, now he owns it because if you visit charliesheen.com you see his website come up –
charliesheen.com domain name
Charlie is Winning once again taking the domain from Albert Hot Rods and now owning it, I am sure he can make his personal brand via social media even stronger now with a domain name to divert all this traffic back too.
NAB Takes aim at CBA via Social Media!
Mar 5th
So the NAB bank has recently been pushing alot of advertising material on offline media – TV/Print and online telling people to move from their current bank.
This week I had some problems with Commonwealth bank, I needed to urgently send some money.
Yet they had issues with their network so the whole Netbank was down for the best part of a day, I took to Twitter to post about the issue saying how I was not happy with CBA and thinking ab out changing banks.
Instantly (within 30 minutes) NAB strikes back offering me to join their bank:
NAB-CBA twitter
So it shows these types of customer acquisition’s methods whilst are a little sneaky are obviously working for big banks.
SEO’s need to get more Social!
Feb 19th
Well Google has updated their algorithm to include a higher emphasis on Social websites. I have predicted this change to be coming for a long while and any one who has been working in both areas of social media and SEO like myself will have known how big the impact of social has been on SEO for the last few years.
Here is a video from Google about the recent changes –
Sure the video does not let too many things away and Google never does.
Here is some advice from my end in regards to the changes -
1. Get active on Twitter if you are not already you need to be a content king =)
2. Get actice on big Q & A websites such as Quora.
3. Get active on pretty much any social websites which is big in my opinion, you needs to test what works will for you in your niche. Links from specific social media websites have worked very well for me in speicifc niches yet in other niches they have not.
4. Facebook Like data, Google comes out and states they don’t place too much emphasis on like data from Facebook as it is behind a wall. Yet from my experience Google is utilizing any thing which is related to like data.
5. Get your Google profile updated and going strong, I predict Google will make a big push for Google profiles soon. Gmail emails they will integrate every thing into something big which is social related.
6. Get involved highly with any social media activities if your company is running a social media campaign then you need to get involved and be their from the start =)
I will post more developments and insights as they come =)
My SEO & Social Media predictions for 2011
Dec 22nd
So it seems every one has been posting these predictions for 2011 all over the internet I have seen a mass of posts on various SEO and Social Media websites I even have been bombarded with emails and newsletters with trends and predictions for 2011.
So I have read most of them and now I will put forward what I feel will be popular/ important in 2011 -
1. Social Media and SEO will be a stronger force – People have been talking about SEO and Social Media for years yet I believe it will be even more stronger in 2011, like data will be huge, Tweet data will be important. If you are not optimizing social media properties for SEO then you are left behind.
2. Authority websites are highly important - SEO MOZ domain authority and page authority are two metrics which SEO’s should be taking close note of.
3. Google places will become more important, if you have not optimized your Google places listings for your business then you will be at a disadvantage to competitors, I can see more emphasis been placed on Google Places as the mobile world goes even more crazy.
4. Celebrities and promotions marketing will become even more key to social media campaigns, it has been highly evident in the US that celebrities are playing a bigger role in social media campaigns to drive more traffic, yet I can see in 2011 that we will see even more use of celebrities to link up with social media campaigns, I can even see a bigger link up with experiential marketing and social media.
5. A new social media player in the market! I can feel that we may see a new social media player in the market which integrates Friends/Videos/Feeds/data/connection all in one spot. sites like World Star Hip Hop see millions of unique visitors a day and I feel a social based site could utilize all this and become very popular in the market.
What do you think will be big in 2011??
Have your say below –
SAW 3D FAKE PHOTO BOOTH Viral Video
Oct 21st
Saw this very good use of social media to promote the new SAW 3D movie, they set up a fake photo booth and see the result below -
Top Buzz websites for brands in Australia
Oct 18th
Ever wondered what was the most buzziest channel for people mentioning your brand name online, well a recent study by the Digital Brand Index in australia has shown that Twitter is the number one most buzziest channel followed by whirlpool forums and then Over Clockers forums. these channels provide a huge number of brand mentions, it is highly important to be on top of what people are saying about your brands on these forums as they are a key element to social media.
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