I have noticed a lot of chat online today about Huffington Post now setting up shop in Australia.
This was confirmed on blogs such as Mumbrella and many other news outlets. The funny thing is why would they want to come to the australian market?
Well to answer that question the Huffington Post currently gets 900,000+ visitors a month in the Australian market so it is an interesting market for the company who can obviously see opportunity in the market.
I did a who is check on the domain huffingtonpost.com.au and it seems true that AOL which now owns Huffington post has acquired the domain name:
Now the interesting thing to see will be how local news companies such as ninemsn and news.com.au counter this move by the news giant Huffington post.
It will also be interesting to see if they run the website off the .com.au domain or if they choose to use the .com domain and make a sub folder/section.
So over the past few months we have been seeing a crazy amount of changes with Google. We have also been seeing a crazy amount of testing going on.
One recent change I want to go over is the Google News Site links feed (this can be seen in the below example with news.com.au)
This is a great change because it gives you an extra 3 lines in the organic Serps for your brand name.
Now the question is if you are a new Google News Content provider, you have your content showing in Google news yet you want to now get Google News Site links feed how do you do it?
Now from my analysis into this you need to be creating a lot of “Custom News content” what does custom news content involve you may ask, well custom news content means you are using the following things:
1. You are pushing out several news articles within a 12 hour period.
2. The news content is email and mobile friendly.
3. The root domain is high authority and has good link bait.
4. You have repeat viewers and lower bounce rate.
5. Great social media integration.
I also feel we see other factors in the mix such as if Google deems your news website to be of high authority, these factors could be any thing from PR, Link Profile, Brand mentions and many other area.
If you have any more information on Google News Additional Site Links feed please share your thoughts in the comments section below: