An Interview with an EX-Member of Matt Cutts’s Search Quality team!

Posted by on Oct 15, 2012 in Google, SEO | 176 Comments

Today we have something special for the readers of JamesNorquay.com, I have an exclusive interview with Andre Weyher. I first met Andre at a Search Industry event in Sydney and was intrigued too see why some one who use to work with Matt Cutts had moved to Sydney, if he could possibly share any “secret information” and also to talk about his new project which we will also talk over.

Google-Search-Quality-Member

Google-Search-Quality-Member

Question 1: Tell us about yourself Andre, how long did you work in the Google Search Quality team?

I’ve been in Google for close to 5 years, after spending 2 years in the AdSense and AdWords teams (and some shameless self promotion) I got the chance to join Matt Cutts’s Search Quality team. A great experience as there are much less people in his department and the experience and knowledge I got are quite unique. Matt is a great guy and the atmosphere in the team is fantastic, you get to investigate the deep and dark corners of the internet, keeping the search index clean from spam and blackhat SEO. It’s also great to see the exact other side of the coin now!

Question 2: What were your daily roles in the search quality team?

The teams main focus is fighting spam and keeping Google’s search results clean so that the user gets the best possible experience. This is a very important thing for Google if you think about it. Google’s entire earning model relies on the good quality of the organic results, if people didn’t trust organic, they would stop using search and not click on ads anymore. Everyone in the team gets a market or a specialisation. I was mostly busy with content quality and back link profile, making decisions on the quality of pages and the links pointing to them and if needed, applying a penalty based on the severity and nature of the violating behaviour. The job also entailed creating reports about the current spam “situation” on a particular market.

Question 3. What are your thoughts on the recent algo updates penguin and panda are more on the way?

Absolutely, from what I have heard, there are still plenty of tweaks to come in the future. I think the message that Google is sending is very clear, they are fed up with people breaking the guidelines on an industrial scale and are coming down very hard on webmasters who do. Everyone knew that Penguin would be pointed at links, but I don’t think many people expected the impact to be as large as it turned out to be. At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago. Purchasing links was always risky but resembled a game of roulette, you could get caught but many people also got away with it. Today it’s not a question IF you get caught, it’s merely a question of WHEN you’ll get caught. Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR.


Question 4. What are common trends you looked for to determine a spammy site?

These can be divided into a few categories; On page signals like keyword stuffing, hiding things under the CSS or silly techniques like making a keyword rich text in the same colour as the background of the site. The second category would be content quality, it’s important to remember here that Google does not judge the nature of your content, only it’s authenticity. So any type of scraped, synonymised or obviously poorly written text would be a clear spam signal. The third would be backlink profile.

Question 5. What are common trends you looked for to determine a spammy link profile?

There are a good few elements taken into account here, like how many links are there in total? A very important one; what is the quality of the pages they come in from? Do the pages look “real” or are they just there to host the links? What anchors are used? The commercial vs. non commercial ratio of the anchors. In reality it’s very easy to recognise a blackhat profile, all you have to do is imagine what anchors would have been used if the linking happened completely naturally and compare it with what is going on in reality. Anyone can do it, just think logically and keep in mind which keywords convert to money.

Question 6. From your time in Google what are 3 on page tactics that you recommend?

Very good question, on page tactics are often overlooked, while in reality they should be a key element in your SEO strategy. First of all, choose your domain name wisely, having a good URL can give you a head start in the race. Good domains are still expensive and for a good reason. Second, be very thorough about your basic elements like titles, descriptions and H1/H2 headers. People are so focussed on putting the most expensive fuel in their car (link building) that they totally forget about the basics like putting wheels on it (on page elements). Of course you can’t over-do it as Google now also penalises for over optimisation, so don’t putt more than 2 commercial keywords in your titles or Google will frown upon it. Third, and most important, focus on content quality. Try to work on your website as if SEO was not part of your plan, create content out of a sincere interest and enthusiasm for the topic of your page. This is what Google and your users want form you, I know it’s tempting to think about financial gain but remember that Googles primary concern is valuable information!

Question 7. What are 3 off site (link building) tactics that you recommend?

Off site link building has dramatically changed since the recent updates. Anything that you can do automatically or at scale putts your website at risk. So keep the following in mind; Link building has changed from an almost purely technical process into something that resembles a relationship management campaign. Building a network with owners of sites that are related to yours for example. If your website is about cheese production, reach out to people in the milk industry, like I mentioned before, relevance is the new PR. Second, don’t dismiss directories completely. I have heard people talking about directories being altogether bad and advise people to avoid them. This is not the case, good quality, moderated directories, or niche directories are still worth looking in to. Third, to stay focussed on quality of pages linking in to you, Google judges your link profile by the quality of pages linking to your site, getting 3 links from authentic pages will do much more than 1000 links from splogs, so invest your time into getting quality, not quantity.

Question 8. Are there any other secrets or tips you can give to SEO’s from a search quality member?

This is a hard one… There are many secrets in Google’s sauce. I am aware that this might disappoint you but what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO. Google wants you to create a site as if you don’t intend to manipulate their algo, but as if you are doing it because your passionate about the topic of your site. If you really are, your content will be great and your target audience will love you, this will do the best possible SEO you can imagine. Apart from this, follow Matt Cutts on Google+ ;-)

Question 9. What are your thoughts on the trend towards social in search is more social integration on the way?

The change is definitely in the air, I think we have all seen signs of this happening already. It also looks like Google is moving towards more localised versions of search instead of a country wide version. Social will surely play a huge part in this. Integrating Google places into Google+ was a clear sign of the direction in which they are heading. I can only guess how it will look in the future but you can bet on Google+ being a very important part of it. I don’t think Google will let go of their social network any time soon so if you don’t have a profile for your site yet… don’t wait.

Question 10. Tell us about your new project Netcomber.com, how can it help SEO’s?

Netcomber is a brand new project that I have been working on, together with my business partner. We are planning to make it into the world best fingerprinting website. Our system uses over 3000 factors to calculate which websites are owned by the same person who’s website you submit. We use signs like account IDs, hosting information and even coding style to determine ownership clusters, so it will also show hidden relationships that normally would not be shown because of anonymization of data. Search engines always used this data in their fight against spam, checking the quality of a network, or even taking down an entire (spammy) owner cluster. The data was always internal only, we have made it external! SEOs can use it in many ways e.g. checking if a directory is of good quality (if the same owner has 500 of them in the same template, you might want to watch out), getting new ideas for potential linking partners, or simply keeping an eye on the competition and much more… Currently the tool is based on 20 million sites, in a few short weeks we will finish a crawl of over 200 million sites, so we are in BETA and the tool is free to use for now.

Thank you to Andre for taking his time to answer these 10 search related questions.

For more check out Andrea on LinkedIn: http://www.linkedin.com/pub/andre-weyher/4/524/859

And be sure to check out his new project Net Comber here: netcomber.com

About the Author: James Norquay is a well known Australian digital marketer and founder of Prosperity Media a High Performance SEO Agency in Sydney, with over 8+ years experience. James deals with Enterprise level projects from some of Australia & Asia Pacific’s largest corporations. You can find him online via: Twitter, Google+ and Linkedin.

176 Comments

  1. Daniel
    October 16, 2012

    Just wanted to say thanks for a good article. Always interesting to read about Google-secrets :-)
    Regards,
    Daniel

    Reply
  2. Relevance is the new PR - Says an Ex-Googler
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    […] can read the whole interview here, but I think the most revealing thing that can be taken from this interview is one thing Andre […]

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  3. Matt Ridout
    October 16, 2012

    Great post, very insightful – interesting point about directories, I’ve seen pretty much all of the good ones I know squashed by penguin – time to revisit :)

    Reply
  4. hyderali
    October 16, 2012

    Very well james for taking the interview & posting it. It’s nice to hear from someone who was with matt cutts.

    He pointed out some good points. I totally stopped posting in directories but he said that we should not. Thinking over it. Didn’t share much of secret but yes was good to know he is working towards SEO community & building a tool useful for them.

    Thanks.

    Reply
  5. Jemin
    October 16, 2012

    Thanks Andre Weyher and special thanks to james for sharing such a nice information

    Reply
  6. Jon
    October 16, 2012

    Why did he leave Google?

    The bit about only two commercial keywords in your titles is interesting if true, but it doesn’t seem like very Googley advice. Is three or more times a definite a sign of spam? I doubt it.

    Reply
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  8. Gordon Campbell
    October 16, 2012

    Great article and offers amazing insight.

    Reply
  9. Baptiste
    October 16, 2012

    Great interview with great insights, especially about directories – low hanged fruits are still useful when picked up with care.
    Nothing about a nofollow interpretation based on site or page metrics?

    Reply
  10. Otakore Literantadodist
    October 16, 2012

    Interesting article.

    Points to ponder: Just make your page relevant to what users would like to see.

    By the way, I just notice, their project NetComber is working but not through the search box

    Reply
  11. Tyson Stevens
    October 16, 2012

    Great interview with some positive insight. Thanks James and Andre.

    Now the rest of the SEO community is going to go overboard with directory submissions…well, those who’ve read this post.

    “When everyone’s super, no one will be!” – Syndrome: Incredibles

    Reply
  12. George Phillip
    October 17, 2012

    Great article. Its good to get some insights into quality ranking signals and best practice from someone who knows more than the average person.

    Reply
  13. Chad
    October 17, 2012

    Great interview. Really cool that he was so forthcoming on the interworkings of the Google Spam Team.

    Reply
  14. Robins
    October 17, 2012

    Thanks for this wonderful post.This underlines the fact we have been saying all along. Directory Submissions are still a good backlink strategy, but the key is in identifying the good quality, moderated directories and theme based niche directories and submitting to them.
    We have plenty of examples and live studies to prove this point, but its good to hear from someone who has worked with the Search Quality team.

    Reply
  15. brian
    October 17, 2012

    This is really great article. Hope you can present the people in Google too or the other ex-Google, James. I’ll be waiting. So we will know more about “the way Google thinking” today.

    Reply
  16. Frank Longhurst
    October 17, 2012

    Interesting article. However, the text is so small, that when I use CTRL+ to make it larger, most of the page is obscured by the floating Share This button. Not a great user experience.

    Reply
  17. Mike
    October 17, 2012

    4 is revealing: “Google does not judge the nature of your content, only it’s authenticity.” – That seems to kill any notion that google test content quality, only grammatical rules and uniqueness.

    Reply
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  19. Valera
    October 17, 2012

    This is an awesome read. I have met and read Matt Cutts speak several times and i agree with what you said about the energy. Some people really enjoy what they do and do so because they are tring to help the world!

    Reply
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  21. Jason Diller
    October 17, 2012

    I think everyone came here looking for the secret sauce.

    Sadly, it’s just focus on the user and create content people love. Great article, however…every blog should be this awesome.

    Follow Matt Cutts on G + and on twitter

    Reply
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  27. truwebdesigners
    October 18, 2012

    Really good article, he talks alot of sense and tells people what SEO should be a bit more about. Its not just getting links links links. But getting good links that are useful for your website.

    Reply
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  29. Jon
    October 18, 2012

    The relevance of the site your links are coming from has of course been out their for a while. Guess it’s all about sticking with high PR ones which will really benefit.

    Reply
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    October 19, 2012

    It would be interesting to get a more of a larger take on his thoughts on Google+ authorship and how this assists in moving in the SERPS.

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  41. Gita Street
    October 20, 2012

    Very interesting read.

    I’m curios about what determines a “good domain name”. They really would get a head start?! At the same time, we just had the exact match domain update.

    I personally prefer domain names that are relatively short and easy to remember. The remembering part, will largely depend on a lot on which languages we know.

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  42. Jv Aquino
    October 20, 2012

    Very interesting! Forget about doing SEO and just focus on creating good content!

    Reply
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  45. Michael
    October 21, 2012

    Great article, but really enforces what we already know.

    Great content on a well structured site = success with Google.

    No brainer really, they’ve been saying it for years and now have the algo to back it up.

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  47. Sam
    October 21, 2012

    Cheers James & Andre.

    Enjoyed reading this even if it did serve as a reminder!

    NetComber looks like a lot of fun and may prove very useful. I have signed up!

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  49. Anonymous
    October 22, 2012

    Relevance is the new PR – Interview with J. Norquay, EX-Member of Search Quality team…

    Link building has changed to a relationship management campaign. Building a network with owners of sites that are related to yours for example, relevance is the new PageRank….

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  62. Jonathan Lindahl
    October 25, 2012

    Very interesting reading.
    Especially being that it is the good quality that counts instead of eg lots of links or SEO overoptimization.

    Reply
  63. Christopher Pearsall
    October 25, 2012

    I’m a bit disappointed despite the help. I try to write good quality content that people need to know. I know I’ve made a few mistakes which might seem like over SEO but they actually were things that I thought made sense to achieve “relevant” search results. I also do have an owner network but the most of it is unique quality on each site and a new style. Yet it seems it resulted in my best sites being blackballed and the public missing out on good information because Google takes an all or nothing approach. Wouldn’t it make more sense for Google to give more direction on how to “NOT” fit into it’s algorithm accidentally by things that old fashioned web creators consider common sense. Just because websites are owned by the same persons and link back to each other is no reason for redflagging for spamming if there is different valuable information on each site. Nor would it seem fair to the public, or the organic listings, to blackball a network owned by the same person or group simply because the same style is used. Coding and site design isn’t what it was in 2004. Some of us aren’t able to keep up with all the XML and DTD and all the other integrations and innovations that modern technology has to offer. Does that mean our valuable information should be penalized and the public suffer for it? I think technology is moving a bit too fast for many of us and adding mystery “Penguin” changes that blackball our sites without warning or explanation and perhaps destroy our businesses. It’s disappointing to see technology accelerating so fast that only those with the education or the money to afford those with the education can benefit from it.

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  65. cruz command
    October 27, 2012

    Good article. As it’s been mentioned time and again, content is King. Now Andre’s just confirmed that content published on relevant directories are Queen! Well done!

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  67. Mike Stewart
    October 27, 2012

    Thanks for sharing this post. I am not surprised that you have no “insider” dirt to share, as having met Matt Cutts, I feel he is a very honest and sincere person. I am eager to learn about your new venture. Please share more info on Netcomber!

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  69. Alex Rascanu
    October 29, 2012

    James, thank you for this great interview. Andre’s thoughts on on page and off page tactics, as well as the inner workings of Matt Cutts’s search quality team are interesting. Andre, all the best with your Netcomber project!

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  71. Oliver
    October 30, 2012

    Most interesting article i’ve read the past half year. Thanks a lot.

    Reply
  72. dror shtivi
    October 30, 2012

    Hi
    Thanks for sharing this post. i didnt belive that are going to be apost with EX-Member of Matt Cutts’s Search Quality team.

    Reply
  73. News Intermax Group » Blog Archi » SEO: Keyword-Stuffing im Titel Grund zur Abstrafung?
    November 8, 2012

    […] Google das Keyword-Stuffing im Title bewertet, ist eigentlich nicht bekannt. In einem Interview hat Andre Weyher, ehemaliger Mitarbeiter im Google Spam Team, jedoch eine Aussage getätigt, die […]

    Reply
  74. Viitorul in Link Building
    November 10, 2012

    […] e king: desi sunt pentru PR si sunt convins ca de foarte multe ori e supra apreciat. Un ex Googler spune ca “Relevance in the new PR”. Tind sa ii dau dreptate. Nu va limitati doar la PR, analizati si MozRank, MozTrust, PA, DA, […]

    Reply
  75. Further Questions with an Ex-Search Quality Team Member Andre Weyher « James Norquay
    November 15, 2012

    […] members) to answer some questions and provide clarification towards specific points from his last interview here. […]

    Reply
  76. Did Google mess things up or was it really the SEO Agencies? | steveelles's Blog
    November 16, 2012

    […] it from one of the ex key members of Google’s Search Quality Team, Matt Cutts. You need to read what he has to say and take it very, very seriously […]

    Reply
  77. Wywiad z byłym członkiem Google Search Quality Team => SEO blog ceZzy.pl [Cezary Glijer]
    November 22, 2012

    […] wywiadu z www.jamesnorquay.com/ linkwithin_text='Popularne posty:' Publikacja: 22 listopada 2012 Wizyt: 1 (brak […]

    Reply
  78. David Luther
    November 26, 2012

    Hi James,
    I cannot thank you enough for doing this interview. Andre has served well in reminding us about some basics of seo and as a consultant i find information like this really useful. There are lots of myths regarding seo and website spam and having an inside scoop can help stay on the right side of the track. Keep up the good work James,

    Kind Regards,
    The Web-Tonic Team

    Reply
  79. Google Secrets Revealed By Ex-Google Employee » Georgia SEO Experts
    November 28, 2012

    […] remaining gems yourself and give Norquay some love. Start with part one of his interview here at JamesNorquay.com and also Part 2 here. Additionally, you can follow Andre’s adventures on his new blog […]

    Reply
  80. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | Web Development, Search Engine Optimization, Social Media Marketing Guru
    November 28, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  81. Geromme Talampas
    November 29, 2012

    I agree with Directories. A lot of people forget about Yahoo! DIR and Dmoz.

    Reply
  82. Evolution In Animal World: Revolution In SEO Strategy | SUVAANCE
    November 29, 2012

    […] try to maintain relevancy and quality. Be sure to link only relevant and quality pages as Google is now giving more importance to relevancy than PR . Otherwise Google would consider it as […]

    Reply
  83. Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
    November 29, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  84. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | SkyBacklink
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  85. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | SEO And Web Company
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  86. Search Engine Optimization » Blog Archive » Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin)
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  87. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin)
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  88. Link Building 101 – The Almost Complete Link Guide (Updated for Post
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  89. Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin) - Seo Company Cape Town
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  90. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | Passively Designing Life
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  91. Link Building 101 – The Almost Complete Link Guide (Updated for Post : eMarketing Wall
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  92. Peter Dancewicz
    November 30, 2012

    James, thanks for your open expression on this matter. It just shows that good clean SEO is always the best way, trying to “game” the search engines only works for a short time, so for a long term strategy proper techniques need to be applied.

    Reply
  93. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | Clixto7
    November 30, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  94. Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin) « paygseo.co.uk
    December 1, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  95. Link Building POST Penguin! « designmemarketing
    December 1, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  96. Cz. II wywiadu z byłym członkiem Google Search Quality Team => SEO blog ceZzy.pl [Cezary Glijer]
    December 1, 2012

    […] /Tłumaczenie wywiadu z www.jamesnorquay.com/ […]

    Reply
  97. Link Building 101 – The Almost Complete Link Guide (Updated for Post | South Florida Web Marketing Blog
    December 1, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  98. SEO Doctor
    December 1, 2012

    That’s wonderful, I have a question in my mind. why can someone leaves matt cutts team.

    Reply
  99. Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
    December 2, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  100. Website Profits | Link Building 101 - The Almost Complete Link Guide (Updated for Post-Penguin)
    December 2, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  101. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) | Search Engine Optimization
    December 3, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  102. Stanowisko Google w sprawie wywiadów Andre Weyher’a | SEO Blog
    December 3, 2012

    […] wywiad, opublikowany w oryginale na blogu James’a Norquay’a, przeszedł u nas bez większego echa. Nie znalazłem w nim nic nowego/odkrywczego, dlatego nie […]

    Reply
  103. The Almost Complete Link Guide (Updated for Post-Penguin | Seo Leaders Blog
    December 4, 2012

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  104. 链接建设指南(第一篇):影响链接效力的因素 | 莆田SEO博客 - 致力于中英文SEO/SEM研究工作
    December 12, 2012

    […] Cutts’s Search Quality team的前员工的访谈(via here): Question 5. What are common trends you looked for to determine a spammy link […]

    Reply
  105. Internet Advantage 2012 year sum-up! - Internet Advantage
    December 28, 2012

    […] Of wil je juist voorkomen om deze in de toekomst te moeten gebruiken? Lees dan het interessante interview met Andre Weyher, ex-member van het Search Quality team van Google. Hij legt duidelijk de do’s and dont’s van […]

    Reply
  106. Happy New Year! – December Income Report and What to Look Forward to in 2013
    January 1, 2013

    […] is what a Google insider said on an interview at James Norquays’ Blog, “Off site link building has dramatically changed since the recent updates. Anything that you […]

    Reply
  107. bookmarkme
    January 3, 2013

    bookmarkme…

    […]An Interview with an EX-Member of Matt Cutts's Search Quality team! « James Norquay[…]…

  108. Highlights of 2012 - Internet Advantage
    January 4, 2013

    […] Or do you just want to make sure you won’t need it in the future? If so, read this interesting interview with Andre Weyher, ex-member of the Search Quality team of Google. He explains the do’s and don’ts of […]

    Reply
  109. George Phillip
    January 8, 2013

    I had the pleasure of meeting Andre the other day. This man is truly knowledgeable when it comes to link building. All the insights he provided in this interview proved to be spot on.

    Reply
  110. Did Google mess things up or was it really the SEO Agencies? | Website Weight Gain Program
    January 14, 2013

    […] it, take it from one of the ex key members of Google's Search Quality Team, Matt Cutts. You need to read what he has to say and take it very, very seriously […]

    Reply
  111. 4 SEO Lessons from 2012 That You Need to Know | SiteProNews: Webmaster News & Resources
    February 8, 2013

    […] little gem was dropped in an October 15th interview with a former member of the Google Search Quality […]

    Reply
  112. 4 SEO Lessons from 2012 That You Need to Know « Paul's Internet Business
    February 10, 2013

    […] little gem was dropped in an October 15th interview with a former member of the Google Search Quality […]

    Reply
  113. ori
    February 19, 2013

    Just wanted to say thanks for a good article. Always interesting to read about Google-secret (:

    Reply
  114. Бывший сотрудник Google Search Quality team открывает тенденции Google | Interface Russia
    March 5, 2013

    […] Полную версию интервью с бывшим сотрудником Google Андрэ Вейнером, Вы можете прочитать здесь: http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ […]

    Reply
  115. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics | Latest SEO Techniques
    March 5, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  116. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics | Giầy cao gót đẹp
    March 5, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  117. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics – newcreationrecords.com
    March 5, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  118. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics | motorverzekering
    March 5, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  119. News of the Nation » Dramatically Raise the Value of Any Piece of Content with These 27 Tactics
    March 5, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  120. 4 SEO Lessons from 2012 That You Need to Know | SOUTHBAY INTERNET SOLUTIONS
    March 15, 2013

    […] little gem was dropped in an October 15th interview with a former member of the Google Search Quality […]

    Reply
  121. Линк Билдинг — или как нарастить ссылочную базу(руководство после апдейта Penguin Google)
    March 19, 2013

    […] Это одна из зыбких тем после апдейта Гугла.  Сейчас не секрет, что гугл использует массу фильтров для анкор текстов. Более того, спам команда Гугла может вручную проверить на наличие переоптимизации анкор-текстов. Об этом в открытую заявлял сам Andre Weyher, экс-член команды Гугл по качеству поисковых запросов. Для тех, кто владеет английским — можете найти статью здесь […]

    Reply
  122. Dramatically Raise the Value of Any Piece of Content with These 27 Tactics « Feature Web Design « Web Designers MN
    March 20, 2013

    […] in irrelevant content on irrelevantly themed sites? A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes […]

    Reply
  123. 7 Ways to Protect Your Site Against Google’s Next Update — Backlinko
    March 28, 2013

    […] may have seen the interview with a former member of Google’s Webspam team where he said: “Relevancy is the new […]

    Reply
  124. Link Building: Get Relevant or Die Trying | jhWebWorks | Columbus Ohio Web Design, Development, SEO, Social Media
    April 2, 2013

    […] A former member of Matt Cutts’ search quality team was recently quoted as saying: […]

    Reply
  125. Link Building: Get Relevant or Die TryingSouth Florida Web Marketing Blog | South Florida Web Marketing Blog
    April 2, 2013

    […] A former member of Matt Cutts’ search quality team was recently quoted as saying: […]

    Reply
  126. Link Building: Get Relevant or Die Trying | Stop Profiling
    April 2, 2013

    […] A former member of Matt Cutts’ search quality team was recently quoted as saying: […]

    Reply
  127. Link-building : la pertinence plus importante que la PageRank
    April 3, 2013

    […] une interview publiée sur son site web, James Norquay interroge un ancien membre de l’équipe anti-spam de Matt Cutts, Andre Weyher, […]

    Reply
  128. Link Building: Get Relevant or Die Trying | Measured SEM
    April 3, 2013

    […] A former member of Matt Cutts’ search quality team was recently quoted as saying: […]

    Reply
  129. ceri
    April 7, 2013

    just bounced her off an SEOmoz post, great read thanks James

    Reply
  130. Google: Wie man die Webseiten optimiert » Beitrag » Website-SEO-Check für die erste Seite
    April 9, 2013

    […] Weyher, ein früheres Mitglied in Google´s Web Spam Team hat ein Interview gegeben, in dem er einige Dinge enthüllt die nützlich sein können bei der […]

    Reply
  131. Are Links From High Page Rank Really Important? | Web Marketing Art
    April 10, 2013

    […] when in reality it could have been banned by the search engines. Recently this was confirmed in an interview by an ex-member of search quality team at Google. This is exactly what he […]

    Reply
  132. Herman
    April 10, 2013

    Great article..what are your thoughts on software that builds links to buffer sites that then link to your main website? The software creators guarantee fast, top rankings. Is this a fad that works now but will become redundant in the future?

    Reply
  133. Google web spam team member: how to optimize your web pages | Axandra
    April 11, 2013

    […] Weyher, a former member of Google’s web spam team, has given an interview in which he reveals several things that can be useful if you want to improve your search engine […]

    Reply
  134. The Second Most Creative Link Building Post Ever
    April 17, 2013

    […] shortly after he had left Google. I was the first person to do a full length interview with him http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ and it has yielded over 300+ root domain links to the article content itself (refer to graph […]

    Reply
  135. Google+ Comments in Wordpress - Web Development
    April 23, 2013

    […] Google+ Comments in WordPress – Today, 04:54 PM So I have been testing using Google+ comments in WordPress today, it is a really cool feature, see the information on how to set it up here: http://blogsynthesis.com/add-google-…-on-wordpress/ For a live version of this check out the bottom of my post here: http://jamesnorquay.com/an-interview…-quality-team/ […]

    Reply
  136. Relevance is the new PR – Says an Ex-Googler • Inchoo
    April 24, 2013

    […] can read the whole interview here, but I think the most revealing thing that can be taken from this interview is one thing Andre […]

    Reply
  137. Web Design vs. SEO: It Doesn’t Make Much Sense | Search Engine Journal
    April 30, 2013

    […] but high-quality and, most importantly, relevant links. “Relevance is the new PR,” eloquently said an ex-member of Google’s search quality […]

    Reply
  138. The Second Most Creative Link Building Post Ever | Tech.
    May 5, 2013

    […] shortly after he had left Google. I was the first person to do a full length interview with him http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ and it has yielded over 300+ root domain links to the article content itself (refer to graph […]

    Reply
  139. Ex Googler's competitive SEO research tool you have to try « James Norquay
    June 4, 2013

    […] Googler Andre Weyher and his team have built a fantastic tool which I would like to do a review on […]

    Reply
  140. Link Relevance: Improve Search Engine Optimization
    June 9, 2013

    […] Weyher who was a former member of Google’s web spam team, gave an interview in which he revealed several factors that can be useful to improve your search engine optimization […]

    Reply
  141. A Comprehensive List of SEO Link Building Expert Interviews
    July 17, 2013

    […] An Interview with an Ex-Member of Matt Cutts’s Search Quality Team – (James Norquay, Oct 2012) […]

    Reply
  142. 11 SEO Experts Share Actionable Link Building Tips | Backlinks - Link Building Services Australia
    July 22, 2013

    […] some one different which no one else has really interviewed in the past when I interviewed the ex member of Matt Cutt’s search team, these are two examples of unrivaled content pieces. This generated 100′s of […]

    Reply
  143. Spook SEO
    August 21, 2013

    Hey James awesome post. In the end, its all about providing value to the user. The sooner webmasters take this in to heart, the better perspective they’ll get towards tackling SEO. Thanks for sharing!

    Reply
  144. Link Prospecting - Relevance over PageRank and Domain Authority
    August 29, 2013

    […] An ex-member of Google’s search quality team referred to relevance as the new PageRank […]

    Reply
  145. The Inconvenient Truth About SEO | Erick Jara - Web Developer | Milan, Italy
    September 3, 2013

    […] Focus on building not just links but high-quality and, most importantly, relevant links. “Relevance is the new PR,” eloquently said an ex-member of Google’s search quality team. […]

    Reply
  146. 5 Directory Submission Ideas for Local and Global Online Businesses
    September 12, 2013

    […] if you read this interview with Andre Weyher (an ex-member of the Matt Cutts team), you probably know that getting listed in a […]

    Reply
  147. 5 Directory Submission Ideas for Local and Global Online Businesses by @AlesiaKrush | Pay4Rank
    September 12, 2013

    […] if you read this interview with Andre Weyher (an ex-member of the Matt Cutts team), you probably know that getting listed in a […]

    Reply
  148. 5 Directory Submission Ideas for Local and Global Online Businesses | SEO Press
    September 13, 2013

    […] if we read this interview with Andre Weyher (an ex-member of a Matt Cutts team), we substantially know that removing listed […]

    Reply
  149. 5 Directory Submission Ideas for Local and Global Online Businesses by @AlesiaKrush | Multilevel Marketing Previews
    September 13, 2013

    […] if you read this interview with Andre Weyher (an ex-member of the Matt Cutts team), you probably know that getting listed in a […]

    Reply
  150. 5 Directory Submission Ideas for Local and Global Online Businesses by @AlesiaKrush | SEO Press
    September 13, 2013

    […] if we read this interview with Andre Weyher (an ex-member of a Matt Cutts team), we substantially know that removing listed […]

    Reply
  151. Everything We Know About The Penguin Update - Part 2 | Web Gnomes
    September 19, 2013

    […] James Norquay publishes an Interview with an EX-Member of Matt Cutts’s Search Quality team! […]

    Reply
  152. Link Building - Do or Die - Dalhost Designs
    October 27, 2013

    […] A former member of Matt Cutts’ search quality team was recently quoted as saying: […]

    Reply
  153. 101 Lessons from five years of SEO by Brian Dean |
    November 21, 2013

    […] is the new PR” — This quote from a former Google employee struck a cord with me because I’ve seen the SERPs dominated by sites with a only a handful of […]

    Reply
  154. Link-building: a pertinência mais importante que o PageRank
    December 19, 2013

    […] entrevista publicada no seu site, James Norquay questiona um antigo membro da equipa anti-spam de Matt Cutts, Andre Weyher, que hoje […]

    Reply
  155. 5 Directory Submission Ideas for Local and Global Online Businesses
    December 26, 2013

    […] if you read this interview with Andre Weyher (an ex-member of the Matt Cutts team), you probably know that getting listed in […]

    Reply
  156. 7 Essential Ingredients Every SEO Campaign Needs
    January 29, 2014

    […] In his interview, an ex-Googler, who worked in the web spam team with Matt Cutts, mentioned that relevancy is the new PageRank. […]

    Reply
  157. Up My Mind – Innovation and Business Together – 7 Essential Ingredients Every SEO Campaign Needs
    January 29, 2014

    […] In his interview, an ex-Googler, who worked in the web spam team with Matt Cutts, mentioned that relevancy is the new PageRank. […]

    Reply
  158. Link Building 101 – The Almost Complete Link Guide (Updated for Post-Penguin) « MindCorp | Newsfeed
    January 30, 2014

    […] If you haven’t read the interview with Andre then do so now you can find it here. […]

    Reply
  159. 5 Concepts to Rejuvenate Your SEO Campaign | Inbound Marketing by Matt Davidson | Inbound Sale
    February 4, 2014

    […] Cutts has been quite vocal in saying that relevancy is the new PageRank. And the reality is he is right. One of the things that every Penguin update looks at is link […]

    Reply
  160. SeoStatic | 7 Essential Ingredients Every SEO Campaign Needs
    February 11, 2014

    […] In his interview, an ex-Googler, who worked in the web spam team with Matt Cutts, mentioned that relevancy is the new PageRank. […]

    Reply
  161. Determining Relevance in Link Building - Linkarati : Linkarati
    July 2, 2014

    […] In fact, another member of the Web Quality team, Andre Weyher has gone on record touting relevance as the new PageRank. […]

    Reply
  162. Types of Shareable Content (And How to Earn Links With Them) | Search Engine People Blog
    September 1, 2014

    […] If you want links from your quiz, make sure the quiz is relevant to your niche/industry. If you ever wants links as a consequence of ANY kind of content, make sure it is relevant. Google is a stickler about that. […]

    Reply
  163. Types of Shareable Content (And How to Earn Links With Them)
    September 1, 2014

    […] If you want links from your quiz, make sure the quiz is relevant to your niche/industry. If you ever wants links as a consequence of ANY kind of content, make sure it is relevant. Google is a stickler about that. […]

    Reply
  164. Google is a lying liar that lies | Biznology
    September 2, 2014

    […] real secret is how many members are really employed by the very human Google Search Quality team let by Matt Cutts.  While I am not accusing Matt Cutts of being a lying liar who lies, per se, […]

    Reply
  165. Types of Shareable Content (And How to Earn Links With Them) | Online Sales Guide Tips
    September 14, 2014

    […] If you want links from your quiz, make sure the quiz is relevant to your niche/industry. If you ever wants links as a consequence of ANY kind of content, make sure it is relevant. Google is a stickler about that. […]

    Reply
  166. THE Backlinking Strategy That Works – 2014 and Beyond Edition
    October 1, 2014

    […] pulled him aside and grilled him about Google’s super-secret […]

    Reply
  167. Directory Submissions for Free High PR Backlinks | High PR Backlinks Link Building Resources | Backlink Frog
    October 11, 2014

    […] asked what link building strategies Google recommended in an interview immediately following the update, an ex-member of Matt Cutt’s search quality team had this to say […]

    Reply
  168. Advanced Online Marketing Sydney Event October 22nd - James Norquay
    October 13, 2014

    […] over 5 years experience in the Google Search quality team working in the European market. Andre Was interviewed on this blog 2 years ago so he will have plenty to […]

    Reply
  169. Directory Submissions for Free High PR Backlinks
    October 17, 2014

    […] asked what link building strategies Google recommended in an interview immediately following the update, an ex-member of Matt Cutt’s search quality team had this to say […]

    Reply
  170. Fernando Biz
    October 20, 2014

    Very helpful ideas and thanks for punishing these information. So it’s relevancy + Autority. But the last Penguin 3.0 shocked even those sites that’s getting the most relevance authority links and were on #1 for over 8 months

    Reply
  171. Are You Building Links For SEO Or For Traffic? How To Kill 2 Birds With 1 Stone | Search Engine People Blog
    October 22, 2014

    […] in quality directories was not helping your sites rankings any longer, think again. In a recent interview with James Norquay, an ex-member of Google's search quality team said that good-quality, moderated directories, […]

    Reply

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