Ok so I have been building Facebook pages since the day they were released, I remember a long time friend of mine named Ash told me about the release product. Sure enough I was quickly to move onto and was testing it since day one.
What Facebook pages have taught me over the years are that they are a changing beast, I remember when you could make a Facebook page about pretty much any thing and their were no restrictions what so ever.
Now I could go on all day about the history of Facebook pages yet the idea of this post is to show an example of a page I own which over the last few months has pretty much gone viral just on its own as it is the nature of the product and page itself.
Now check the below image to see the types of like numbers this page was doing in a 1 day period it did 12,000+ likes in one day over a number of days the numbers were that high, these are numbers that a popular band would envy.
Now people may ask how do I obtain such number for my page? Well here are a few basic tips, I can’t give away too much specific information into this page and the strategy used yet I can tell you it is a personal page for one of my own sites and it is not a clients FB page.
10 Tips to help your page go viral include:
1- Making useful content on the feed which users will like and interact with.
2- Making the page easy for people to share with friends.
3- Aiming to get the page indexed within the users stream so other friends can then link up to it, it is a free marketing model.
4- Picking a great URL and optimizing the page with SMO so you can link up via Search rankings to the page.
5- Logging into Facebook as your page and assisting other related pages with helpful answers and pictures, do not spam.
6- Making sure you have a niche landing page which is like driven and also emphasizes interaction.
7- Linking the page up to a Facebook page widget on your sites, like box is great for this – http://developers.facebook.com/docs/reference/plugins/like-box/
8- Think of ways to target Facebook internal search 😉
9- Linking your page up via social bookmarking sites such as Digg, Reddit, Stumble Upon.
10- Engage with fans, reply, make them post pictures and content on the page, your fans are your army of marketing personal use them wisely.
Finally some things to remember:
* All pages are not the same to promote, if you page is not popular to a wide demographic then you may run into some problems, you need to think to your specific niche, you need to cater your strategy to that niche.