Posts tagged viral video
eHarmony Cat Girl Video a Viral video for eHarmony!
Jun 14th
ok so over the last week a popular video online has been the cat girl who talks about having an account on eHarmony, basically she starts crying because she loves cats so much. The video has gone viral and has around 6 million views -
Now the thing is today I notice eHarmony employees/management have made a video about the Cat Girl –
It is evident that this is a smart social media campaign to drive awareness to eHarmony in my opinion.
What are your thoughts on this viral content?
Over 90% of branded Viral Videos FAIL!
Aug 23rd
A recent study by New Media Age has shown that over 90% of branded viral videos fail to gain significant traction amoung targeted users.
In the study by New Media Age they took over 200 viral videos into consideration and it showed that only 17 video from the 200 actually went viral. this data shows that only 8% of videos actually met their desired result.
some stand out videos were P&G’s old spice video series and Nike’s Write the Future world cup campaign. Nikes viral video series was shared over 300,000+ times on Facebook and over 30,000+ times on Twitter.
Their is also the long running Blendtec video series which has been a social success for many years on Youtube, a high majority of the companies sales have been derived from the Youtube channel.
View the Blendtec video here -

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