10 Tips from 10 Years in SEO & Online Marketing

October 2015 marks over 10 years since I started my career in SEO. It all started back in October 2005 when I first discovered SEO and started testing tactics and learning all I could! I grew from having limited SEO knowledge to speaking on the main stage at global conferences like SMX and Online Retailer.
Many things have changed over the last 10 years and I decided to put together 10 tips from my 10 years in SEO & Online Marketing.

1. Aim to build a brand for your self – Start by making your own blog, Twitter, Facebook page, Google+ and use the same name across multiple channels. Add content weekly and keep your users updated also aim to have exclusive content where possible. It is also highly important to build an email list on your blog because you can continue to tap into this user base on a long term basis.

An example of some blog content which I have made over the years that has done quite well –
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/ (An interview with an ex-Googler in Sydney)
http://moz.com/ugc/increasing-organic-seo-traffic-by-400000-unique-visitors-a-month (A case study on traffic growth for a client of our business)
(10 Tips to get more traffic from Google Images)
+ 100’s more online!
Aim to build content so great that even the competition will love it (example below) that been said content has slowed on the James Norquay blog recently!

2. Find a mentor who can help develop your career – Finding someone who you can call for advise on life and business is highly important. I have had numerous mentors over the years in my career from numerous areas been client management, business development and building technical skills. You can always learn something from someone more skilled and with more experience so be sure to listen and take notes!

3. Learn where your skills lie and hire people to help build out other areas of your business – You quickly learn that you can not do everything in business and sometimes it pays to hire people who can assist in building out other areas of your business or add to your own skill set. For example you may be fantastic at client management though you might be lacking in sales skills so this might mean you need to hire a business development management for your business.

4. Learn when to say NO to some new business – You simply can not say YES to every lead your business receives. Be sure to pre-quality all new leads and ask questions.
– Ask questions such as who are the main competitors.
– Find out what work has been done in the past on the clients sites, this is highly important with any digital work especially with SEO projects as they can carry potential legacy issues.
– Know what the expectations are of the business.
– Try and get to understand the budget break down for digital of the business.
– Find out what internal resources they have to assist your business.

My company Prosperity Media usually only accepts around 35% of leads we receive the other 65% are not the right fit for our business.

5. Stay active on social media, help people where possible and contact industry leaders – Staying active on social media is highly important for developing your business. It can also be a great way to gain new business leads. Further to this do not be afraid to contact industry leaders and be sure to look for opportunities to help industry leaders where possible because it can help with future content amplification (example attached)

6. Stay up to date with industry news and keep clients informed at the same time – Staying up to date with the latest trends online is a great way to build your knowledge on a daily basis you need to spend at least 30 minutes reading blogs and absorbing information. Two great sites I recommend for this are:
Inbound.org – A great site made by Moz & HubSpot
GrowthHackers.com – A great site made by Sean Ellis.
SearchEngineLand – A great site for search engine news.

Also be sure to keep clients in the loop with news in the market. Clients are usually busy and they do not have time to read every blog online so you need to inform them of the latest updates if they are highly important send the updates over instantly though it also pays to send weekly updates!

7. Try and get press for your business or your own personal brand –
Always be on the look up to get involved with round up posts or take the opportunity to respond to press calls on sites like Source Bottle. One press lead and link to your site can lead to 100’s if not 1000’s of visitors to your site so it is worth spending the time to help reports out!

8. Try and attend conferences and also try to get a speaking spot at events – Conferences are a great way to meet people in the industry and share stories. You also have the opportunity to learn new tips and network with like minded individuals. Also try and speak at conferences I have spoken at many over the years and it has been a lot of fun along the way and they act as a fantastic way to generate new business leads.

9. Test new marketing software each month because the right tools and software can save you plenty of time – From Accounting CRM’S to link research tools you really need to test new tools because having the right tools can save your business and staff hours on a monthly basis.

Some great tools we are using currently include:
Trello – A great tool for to do lists and team management
Asana – A great tool for team management.
Freshbooks – A Great tool for accounting and finance management.
Ahrefs – A great tool for link analysis and research.
SEM Rush – A great tool for monitoring search traffic for competitors (PPC/Organic)
Link Research Tools – A great tool for link research, Link analysis and management.
Screaming Frog – A great tool for large scale site analysis up to 50,000 page range.

10. Try to take time away from SEO and Digital make time for hobbies and stay active and focus on having a positive mind – You need to learn to switch off on weekends and do other things. Picking up hobbies such as going to the GYM or playing a sport are a great way to forget about the week gone by. Also try to limit work and work emails on weekends and make the time for you!

About the Author:James Norquay has worked in the SEO and digital marketing field in the Australian market for 10 years. James started working in the field by developing his own network of content websites. These sites generated over 20 million unique visitors, which he later sold. He then moved into consulting, working directly with companies such as Virgin Mobile, Open Colleges, David Jones, Woolworths, Apparel Group, Maurice Blackburn, Travel NT and Citi Bank to drive SEO and inbound marketing growth.
He currently works as Consulting Director at a high performance SEO and Inbound Marketing Company called Prosperity Media based in Town Hall – Sydney. The team works with ASX listed companies, funded startups and mid-sized business.

Also added on Linkedin

9 Reasons you have been doing Online Marketing for a long time!

So this year I have been doing SEO and Online marketing for around 7-8 years, I know this is not a long time by the standards of Bruce Clay and Danny Sullivan who have been doing Internet Marketing for say 16-17 years.

I have out a list of 9 reasons you know you have been doing Online Marketing for a while:

1. You remember when Digital Point Forums was a popular website for SEOs and internet marketers, not just a haven for spammers and eBook sellers as it is now.
2. You remember when you purchased and sold websites on sitepoint.com and not Flippa.com
3. You remember when it was fine by Google to use paid links. (Grey hat)
4. You remember when making $3,000+ a month on Adsense was pretty easy.
5. You remember when every on asked if you were listed on DMoz!
6. You remember when every one cared about the PR of your website as one of the most important metrics!
7. You remember when “link Wheel” was a common strategy.
8. You remember when you used paid bulletins on Myspace to promote websites
9. You remember when people used Myspace layouts heavily for link building (Grey hat)

If you have any thing to add to this list please feel free to do so below in the comments section:

SMX Sydney May 2nd, I will be presenting + recent presentations news.

Hi All,

I have been speaking at a few events recently including Sydney SEO Meetups and other local Search based events.

Example of a recent presentation on: SEO and Social Media.

SEO presentation
SEO presentation

We had a decent crowd at this event with around 50+ people turning up for the presentation.

SEO Event
SEO Event

Next on the speaking agenda I will be at SMX Sydney on the 2nd of May,


SMX Sydney
SMX Sydney

SMX Agenda time
SMX Agenda time

I hope to see every one at the event.

Have reached “SEO Guru” Status on SEOmoz – James Norquay

So after working very hard on the SEOmoz website for the last few years, writing detailed blog posts such as my post on Advanced Keyword Research for example, helping out with 100’s of questions in the PRO Q&A section, providing free SEO help for the many thousand users on the website and also commenting and contributing on 100’s of different SEO posts to show my insight I have reached the level of SEO GURU (picture below)

SEO GURU Australia
SEO GURU Australia

Along with the rank I am now positioned 12th in the community ranks on SEOmoz http://www.seomoz.org/users, this is out of over 11,783+ global based SEO’s.

About SEOmoz:

SEOmoz is one of the worlds most well known SEO brands online with daily SEO news and information, SEOmoz is an authority in the space. Founded by Rand Fiskin a household name to many in the business.

Australian SEO companies cover cars in branding!

Gone of the days of buying display media, re-marketing and PPC ads to promote your SEO company, Australian SEO companies in the Brisbane SEO market are looking for news ways to advertise their SEO services. This has resulted in companies branding cards to let the general public know they are offering SEO services!

Dejan & Reload


Has any one else seen SEO companies branding cars? Please share examples in the comments below!!

A review of the SERP result “SEO” in the Australian market!

So I was wondering today how hard it would be to rank for the term “SEO” in the Australian market, many people say that SEO is up their with one of the most competitive terms to rank for. I have the mindset that nothing is impossible and I feel that with the right time limits I could potentially rank for this term in the AU space as I have taken on ranks within the US markets with far higher competition.

So the first step of ranking in the Australian space for the term “SEO” is a bit of competitive analysis. I took the top 9 websites which are currently ranking the Australian space for the term “SEO” and did some analysis. I did not include Wikipedia in the analysis as it is usually a fixed element within search results across various verticals.

For the analysis I looked at the following factors:

– Anchor Text with “SEO” exact.
– Total root domain links.
– Percentage of Anchor Text links with “SEO”
– “SEO” in the domain.
– Number of Facebook Shares.
– Number of Twitter shares.
– Google +1 Shares.

Results in the image below:


Overall after seeing the results I feel that with the right amount of time it is possible to achieve this rank.

Re Brand Currently Happening to JamesNorquay.com

Hi All,

I have decided to give my various web properties a tune up and push the James Norquay brand more heavily, first things first I have new images which I have now pushed to various online profiles:

James Norquay
James Norquay

A big thank you goes out to Pieter who organised the photo shoot.

So here are some current profiles online I am working on:

SEOmoz profile – (Authority Status – Ranked 33 Global out of 100,000+ SEO’s)


Twitter Profile – 4000+ Followers.


Linkedin Profile –


Google + Profile –


I have also created a new YouTube brand page where I will be uploading content –


I have a bunch of other profiles online too yet at the moment, I will add over time.

So good things ahead.

Charity Auction – My 1000th Tweet on Twitter + SEOmoz T-shirt + Google & YouTube gear!

So I have noticed a trend recently where people sell their 1000th Tweet, I thought I would mix things up a bit and not only offer a Tweet yet I would also throw in a few Search goodies.
And at the same time raise some money for charity!! 100% of the sale will go to the Camp Quality foundation which supports kids with cancer.

The current list of things I will be including with this auction include:

1. SEOmoz T-Shirt (Size Small) Grey, a very hard item to get, you need 1000+ reputation on SEOmoz to get one.
2. Youtube Note Pad – I was given this at a event, it is a hot item and hard to get not something you can exactly walk into Office Works and pick up off the shelf!!
3. Google Pen – Do you want to look cool in meetings, well their is not better way to be the coolest cat in meetins then rocking out with a stylish Google pen!
4. Google Necklace – This was hooked up to a name card at an event, suerly some one wants to walk around the streets with this bad boy.
5. 1 x Tweet on my twitter account http://www.twitter.com/connections8 currently over 4000 followers.

So why wait, bid now here:


Annoying SEO Link Building Email Spam on the increase?

So I check my emails daily on my personal account and work account, lately these SEO link building emails have been popping up like crazy. I know the SEO link building style emails are nothing new they have been around for 15 years+ but recently they seem to be very popular. I don’t know where these guys are getting my email address from because I have to keep updating my blocked senders list.

What is a link building email spam you may ask? Well usually it is some one who is sending a email from a free email server with poor spelling. Example of the link spam email address can be seotechindia123456@gmail.com!! Do these girls/guys really think I am going to spend money using their “quality” link building services if they can not even acquire a domain and look semi decent?

Here is a example of their email, just one of 10 I received today in my inbox –

Dear Sir/Madam,

Greeting for the Day

It’s our pleasure to share the information that we are offering Reciprocal and One Way Link Building Service in various categories. We are India based SEO company with our main office in Delhi – NCR and have a dedicated team of 20 Professional Link Builders who specialize in getting theme based targeted quality links for Client’s website.

Our main aim is provide 100% quality work to all of our estimated clients at very affordable prices and we have very good experience to find the clean and
exclusive links from the related sites, so our work is very much appreciated by our clients.

We provide you the Reciprocal and One way link building with following essential parameters:

1. We ensure that the page where the webmaster has added our link is cached by Google/Yahoo search engine depending upon the client’s requirement.
2. We ensure the committed No of links on that particular link page where we will place your link.
3. We ensure that it should be a Quality
4. We ensure that the sites must be related to the theme of the campaign what we are working for.
5. We ensure the webmaster to use the proper anchor text/description provided to him to place our link at his site.
6. We ensure that no webmaster receives a repeated Link Request Mail for the same campaign

We strictly work on performance basis and can assure you of getting quality links for your site as well.
Most firms overseas have achieved a significant amount of savings by outsourcing either complete or part of their work to us in India.
We wish you the best of luck for your business and looking forward to a long and healthy business relationship with you and your company.

Waiting for your positive response.

Best Regards
Lucky Mehta

So it seems these guys are just going to use automated directory software to gather a bunch of low quality links to my site.

This is the main reason I use my own team to build links for clients at work, we need to see first hand that quality links are been crafted.

I mean good luck to these link builders in the email but really they need to clean up their business, make it look semi decent you may get more business from SME’s?