SEO, Social Media News & Domains
Posts tagged PPC
New Google Previews not so good for Paid ads on the right.
Nov 11th
I posted about this new change to Google a few weeks ago, For anyone who has not seen Google has rolled out this feature in most markets, this one will probably have a big impact for websites which are 1. Slow to load 2. Heavy on advertising above the fold. One thing I think is also crazy with this new change is that these new units cover the whole right column of paid ads.
google previews
* After rolling over first News Results listing…
* Think this will even drive more emphasis to be the top 3 as spots.
How to show map extensions and sitelinks in page google ads?
Aug 27th
How to show map extensions and site links in page Google ads?
Well as many in the paid search world know Google recently allowed Adwords users to use site links and map listings for brand terms.
It was a great way to drive a higher CTR to a brand website, yet Google then turned its back on the original decision and decided
to make users pick between 1. A map extension 2. Site link extension. Today a search specialist at my work had a chat with a Google
product specialist and have have said if you want both site links and map extensions “The Quality Score must be significantly high”
this is not a accurate number of how much quality score or other metrics you need, but it shows that it is possible to achieve
both site links and site maps at the same time on paid ads.
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