Advanced Online Marketing Sydney Event October 22nd

On the 22nd of October Prosperity Media will be hosting an Advanced Online Marketing event at the Vibe Hotel in North Sydney.

The event will run between – 1pm – 6pm

1.00 pm – 1.10 pm – Event Start & Introduction.
1.10 pm – 1.50 pm – Fab Capodicasa
1.50 pm – 2.30 pm – Luke Metcalfe
2.30 pm – 3.10 pm – James Norquay
3.10 pm – 3.40 pm – Afternoon Tea – Coffee, Drinks, Scones, Cakes ect.
3.40 pm – 4.20 pm – Pieter Verasdonck
4.20 pm – 5.00 pm – Andre Weyher
5.00 pm – 5.50 pm – Rod Jacka
5.50 pm – 6.00 pm – Event End & Closing Notes
6.00 pm – 7.30 pm – Networking Drinks

About the Speakers

Speaker 1: Fab Capodicasa
Topic: Advanced Marketing Automation for eCommerce.
About: Fab has a deep expeirnece in Online Marketing working in the field for over 13 years, more recently working with brands such as Marketo.


Speaker 2: Luke Metcalfe
Topic: Advanced Data Mining & Data Scraping.
About: Luke has been a web miner since 1998 and CEO/CTO/Team leader since 2003. Luke has build huge web properties and recently exited a startup to a US based corporation.


Speaker 3: James Norquay
Topic: Effective SEO Strategies to drive traffic.
About: James Norquay has over 9 years experience in online marketing working for some of Asia Pacific’s largest brands and startups.


Speaker 4: Pieter Verasdonck
Topic: Re Marketing & Advanced Online Marketing
About: Pieter has over 10 years experience in Online Marketing working with some of the largest brands in Australia and Europe.


Speaker 5: Andre Weyher
Topic: Anatomy of a search quality review
About: Andre has over 5 years experience in the Google Search quality team working in the European market. Andre Was interviewed on this blog 2 years ago so he will have plenty to say.


Speaker 6 : Rod Jacka
Topic: Conversion Optimisation
About: Rod has over 16 years expeirence in web analytics and conversion optimisation. Been a well known name in the global web analytics market.

Some tickets are still available here –

Advice on Running a Monthly Meetup – learning’s from Online Marketing Sydney Meetup

Online Marketing Sydney
Online Marketing Sydney

Last year in November I decided to team up with a good friend of mine in the digital space to run a monthly Online Marketing focused event in Sydney. The event is called “Online Marketing Sydney” which can be found here:

Currently we have run 3 different events see below:

I have decided to put together some tips and advice for people who are looking to potentially set up their own meetup:

Benefits and Tips of running a meetup:

1. Networking with like minded online marketing professionals: Their is nothing better then having discussions with people who work in the same field as you.

2. Setting a monthly event where you can meet up with old work mates: running a meetup is a good chance to re connect with old work mates who have moved on to new jobs. You can set a monthly date to invite them all down for a few drinks and have a chat about how their new job is progressing.

3. Helping others with Online Marketing questions and giving back to the community: I have done a whole bunch of presentations at other Meet ups over the last four years so its a great chance to give back to the community.

4. Meeting people with different skill sets so potentially learning something yourself.

5. Try to run it on a Tuesday, Wednesday or Thursday: I have found from experience that people do not want to be at work related events on Friday and on Weekends as that is more a time for relaxing and catching up with friends outside of work.

7. Get a co-organizer: If you are sick or away on business the meetup can still run with the other organizer of the event taking control.

8. Build social properties connected to your meet up: It is a good idea to build properties on social networks like Google+, Twitter and Facebook to drive people to your meetup.

9. Promote your meetup in the weeks before it runs: It is a good idea to run some promotion on sites like linkedin and on industry specific sites before your meetup is run.

10. Send out an email blast in the days leading up to the meetup: and also one the day before to remind people the meetup is on tomorrow.

11. Get to the meetup early: if your meetup starts at 6 pm always try to arrive 10 minutes early as people will always turn up to events early.

Out next meetup for Online Marketing Sydney is on Thursday 21st of March, I hope you can make it =)

SEO Sydney and Affiliate Marketing Sydney Meet ups!

For any one who lives in Sydney and wants to network with some great SEO and Affiliate marketing girls and guys we have two events coming up, if you want to chat about affiliate marketing or SEO I highly suggest you attend
Sydney Affiliate Marketing

affiliate marketing sydney
affiliate marketing sydney

More info –


SMX – SEO Sydney Meet Up

seo Sydney SMX meet up
seo Sydney SMX meet up

more info:

I will be at both so come down and say hi =)