SEO, Social Media News & Domains
Posts tagged bing
Bing Facebook data has an effect on SERP’s some Examples!
May 17th
Bing has updated its search algorithm today to include even more Facebook Data. What this new update means is that Facebook likes will be a powerful ranking metric if your friends like similar content.
An example when I search for “NRL”, not logged in to Bing/Facebook.
Normal Result
Now when I search for the same result logged to Bing and Facebook the results change and I see new listings which my friends have liked -
Result logged in
The interesting factor is that this next link “Dream Team” a large number of friends from Facebook like it so it has been pushed to around 6th place on Page one as seen here, yet when I log out this page is no where to be found on any results in Bing.
From Google keyword tool NRL gets around 5,400 searches a month, I know this is Google data and not Bing data but this is a decent traffic term for Australian SERP’s.
What does this mean for SEO? Well SEO will need to be even more integrated with Social Media Teams, we need to be utilizing combined strategy and working even closely together.
As Google has such a large dominance in the Australian market and Bing only has under 5-10% usage it will not be a big impact but what is to say in 5 years time Bing will be at the same level as the US market?
The top Bing searches for 2010 are they WRONG?
Nov 30th
So today I noticed that Bing had released the most popular overall 2010 searches on Bing the list included the following keywords been the so called “most searched” on Bing.
1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
6. Hairstyles
7. Kate Gosselin
8. Walmart
9. Justin Bieber
10. Free
Something seemed a little wrong to me from these keywords!! Where were keywords like “Facebook” for any one in the search game it is common knowledge that “Facebook” related keywords drive the most searches.
I threw a few keywords into Google insights for search to gather a 2010 view of this data -
Google-Insights
This shows that something like “Facebook” is about 80 times more searched then “Kim Kardashian” I feel that this google data follows through to Bing?
What are your thoughts on this data??
Bing introducing Facebook Like data in Search
Oct 18th
A very interesting movement last week with Bing introducing Facebook Like data in Search algorithm, what this means now is that if you like a piece of content or a page on Facebook, now when your friends or inner community on Facebook use Bing they will see a section for this “liked” content, this just shows the move towards the “social search” or “semantic search” web.
I can see search engines using more of this type of data in the future, I think it only emphasizes the fact that clients use social graph API sharing more.
This is also a strong area of growth for companies who have spent the last few years building up their Facebook presence with a strong emphasis on building quality likes to pages.
Bing now confirms CTR is a organic ranking Factor.
Oct 7th
google vs bing
Bing has confirmed that CTR is now a factor in its Ranking algorithm, Bing has confirmed this at the SMX east. This has been confirmed by Steve Tullis a senior manager at Bing. Google has stated that CTR is not a important factor in their ranking algorithm.
Another interesting development is that Firefox is now set its standard search provider to be Bing, this is a great move for Bing as many hundred million people use Fire Fox on a daily basis. This is why Google has moved its emphasis towards chrome.
These new changes to the primary search provider for Mozilla 4 will be on both the Mac and PC versions of the software so it is a huge win for Bing.
Bings US Search Market Share risen 51% YOY
Sep 2nd
Microsoft’s search product Bing has seen market share in the US has risen 51% in the US in the last 12 months due to the on going marketing efforts by
the company we have seen Bing’s market share jump up to around 13% from the level of 9% in July 2009.
With Bing and Yahoo combined now we see very healthy market shares, which is making me thing will Google be the number one
in 5 years time? It is very hard to tell.
The Graph below shows the state of the US search market.
search percentage for bing
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