So last week I made a post on the SEOmoz blog about SEO keyword research Now I want to make a post on my personal blog with 8 keyword research tips:
Tip 1 – (Common Mistake) Make sure you are signed into a Google Account!
Don’t let me stress how many times I have seen people pull keyword data from Google Keyword Tool when they are not logged into their account, what it does when you pull keyword data non logged in you are left with limited data. An example below when using the Google keyword tool (signed in to your Google account) and when (not signed in)
Keyword tool: https://adwords.google.com.au/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Tip 2 – Benchmark your data with Insights for Search.
Once you have the data from Google, then take the keywords and place them in Google insights for search. Compare the data in Google insights for search with something you know is popular to see a comparison.
For example I know a specific keyword is getting 30,000 unique visitors a month, I will then compare the specific keyword in google Insights for something you 100% know it is getting traffic for!
Insights for search: www.google.com/insights/search/
Tip 3 – Utalize some paid search data for keyword research.
I work in a company where we deal with mostly paid search, we have several clients which are both SEO and PPC based so we can colaborate data and share various insights.
If you have various verticals you work with then it is easy to pull data from numerous sources.
Tip 4 – Utalize social media monitoring for keyword research.
Try to utalize some social media monitoring and social media research into your keyword research, you can find out what people are actually talking about via social channels and then utalize this powerful data for keyword research.
Every one is using social monitoring software these days if it is free or paid pull some data into your SOE keyword research!
Free: Social Mention, Topsy.
Paid: Radian 6, Buzz Metrics.
Tip 5 – Use search scraper to pull related results –
Search scrapers can be a great way to pull extra data from your keywords research. Example: http://www.searchenginegenie.com/google-suggest-scrapper-tool/index.php
Tip 6 – Use KEI/ KOB for keyword research –
KEI and KOB are keyword difficulty socres, they can be great to pull difficulty metrics for your keywords. Great post on this over here: http://www.stuntdubl.com/2011/01/26/kob-competitive-analysis/
Tip 7 – Use the keyword difficulty metric –
SEO moz has a great keyword difficulty score which you can easily grab data from in a txt file. If the score is below 40% then you know it is probably advisable to target.
Here is the link to the tool: pro.seomoz.org/tools/keyword-difficulty/
Tip 8 – Use internal search data –
Using internal search data is another great way to pull ideas for your keyword research, I mean what better place to look for keyword data then your own website.