First they rolled out some “different” paid search ads:
When you searched for numerous keywords like “Light Weight” or “Small Weight” in UK Serps you saw the following ADS.
These ads really make you want to click “Nah Bro” enhanced CTR
Now once you click the ad you are taken to a smart landing page with a meme and a discount code “get lifting”
see above example: http://www.powerhouse-fitness.co.uk/do-you-even
Now today they have rolled out another great piece of content marketing in light of Googles changes to Not Provided:
They rolled out 100% not provided proetin
see above example: http://www.powerhouse-fitness.co.uk/not-provided-protein.php