So today is election day in Australia and Facebook have added a unique election day widget to every ones home pages, this is the first time I have seen such a thing on Facebook, it will be interesting to see how many people click submit on this widget by the end of today.
Ok so for the past few days the SEO blog world has been talking about one interesting change in the Google Algorithm. This new change effects the way brands are searched on Google for example of I search for SEO MOZ (view attachement)
You can see that the SEOMOZ domain ranks for SEVEN of the top listings, which is great for the brand yet what about affiliates of the brand I am sure they are very annoyed at this new change.
The thing about these changes is that it is not for all big brands at this stage only a select few, this only highlights the issue that CTR is more and more of a important factor within search results.
I will keep every one updated on changes.
The design team at Jess3 have made another great info graphic, which shows the mobile use of specific programs around the world –
As you can see Facebook is not the biggest player in this space –
Real time marketing at the coca-cola Village
Very interesting video of how marketing is transforming by the use of real time technologies and Facebook.
Great Facebook Places video HD –
Today Facebook launched their new location based software dubbed Facebook Places the name sounds a little to similar to Google places if you ask me. The big question here is what does this mean for Foursquare and other location based software services. Basically it means that Facebook will be using its pre existing mobile network of over 100 million + to push this new Facebook offering. Personally I think this is a real killer for Foursquare because Facebook has such a large users base and predominantly mobile based users.
A key problem with this service is that is very similar to Foursquare, as Check ins are part of the platform. So is adding places you have visited, One key difference between it and Foursquare is that Facebook does not just show you nearby places to your locations, but places it thinks are relevant to you.
The key area for Facebook is that it is looking to make partnerships with other services such as Foursquare, Yelp, Booya and Goowla.
Facebook launched the new location based service today in Palo alto – California to a large media gathering at a press conference.
Facebook is aiming to make this service a set of memories at specific locations.
Live image of Facebook Places in action –
Facebook Places Logo –
Images courtesy of Mashable.com
Found this great info graphic for text message usage in the US.
Amazing some of these statistics I think young teen girls are using way too much text =)
But yeah shows how socially savvy these young teenagers are.
A Great info graphic for Facebook stats, showing many interesting metics about the Facebook user base.
Identity management company Janrain has released a study showing how people sign into various social media platforms, I find this interesting because it shows the power Google still holds over other platforms as a preferred place to sign into platforms. the data from the study can be viewed below. This is not new information for me as the top term on search engines for the last year has been Facebook related searches specifically log in query’s. This data is highlighted by Facebook searches each day as shown by Wordtracker.
Facebook login (search per day) 400,000+
Facebook log in (search per day) 35,500+
Facebook login page (search per day) 14500+
Facebook unblock (search per day) 6000+
my Facebook login (search per day) 5000+
So a few days ago our friends down at Twitter added new Tweet me buttons for people to add to their blogs and websites. Twitter is playing catch up with this one with the now dead Google Buzz and Facebook having these types of buttons for months. Services like Tweetmeme which were getting crazy traffic from making their own types of these buttons are now effectively out of business which is kind of sad.
I have added the new twitter buttons to this blog, the best way to add these is to add the code yourself becuase you can also add Twitter accounts to suggested followers, I noticed you can not do this with most wordpress plug ins offered for this specific new button.
Follow this link to add the new buttons –
Happy tweeting =)
So I am having a Sydney pub crawl next weekend and I have put together a guide for where we are going. This shows how you can use Google Maps effectively to plan an event.
And finally the map this turned out to look like –