Important Components of ranking for SEO

Here is a great graph from our friends down at SEO Moz, they interviewed over 72 top SEO’s to find what they thought was the top components of ranking for SEO.

Some findings included –

* Trust and authority of the host domain.
* Link popularity of the specific page – links pointing to the specific page.
* Anchor text of external links to the page.
* On Page keyword usage – on site optimization.
* Registration – domain age, where you host the website.
* Traffic and CTR data
* Social Graph metrics

components of ranking seo
components of ranking seo

Google Instant Search Explained

Google Instant Search Explained

google instant search image
google instant search image

Google today released their newest search product Google Instant, an instant preview in their search results. This means the entire page display is now based on an algorithm which predicts exactly what you will type. If you type more characters and words the search box will change numerous times. This is similar to the search suggestion box which currently shows on Google.

You can view a live example of Google instant here –

The new Google Instant is currently not live in Australia, according to Google it should be in the coming weeks.

Currently if you visit it is live for all users that are logged into your Google account.

The problems we will face with this increased impressions for websites, if the user stays on a page for more then 3 seconds it will mean and impression is counted.

This is a massive change for the search giant Google especially for paid search advertisers, it is early days but it is highly likely that
search impressions will go up rather then down.

I will post more information on this change as it comes to me =)

Yahoo developed Instant Search technology in 2006

I have just read a great article from a ex Yahoo Product Manager who has said that Yahoo developed similar
technology to Googles Instant search way back in 2006, it is amazing that this search product was
never released by Yahoo as it could have been a real game changer for the search company.

who knows Yahoo could have been a much larger search heavy weight if they brought out these products
back in 2006? It is all a case of what if? Also I would love to see what other products they were working
on back in the day.

Facebook Stops people from adding Comment Links On Profile Pages

Facebook today has now stopped people from adding Comment Links On Profile Pages, This is an on going war with spammers on Facebook who have been exploiting the website for the last few years. This latest move comes after the recent New Survey Worm Spreading On Facebook which posted on friends comments and infected 1000s of users.

An image below to show what is now blocked –

Blocked comment Facebook
Blocked comment Facebook

Top Google Adwords Spenders in June 2010

Google Spend june 2010
Google Spend june 2010

A very interesting report has been released by Ad Age in the US showing leaked data from Google US, this data gives some interesting insights into how much specific advertisers such as AT&T and Expedia are spending on a monthly basis.

These figures are quite large in comparison to the Australian market, yet we will have some high profile clients in Australia spending healthy amounts with Google.

Interesting take aways were that BP was a big spender in June due to the oil spill problems and AT&T with the iPhone 4 release also was a cash cow.

Facebook shows it real market value 33 BILLION!

Facebook employees have been selling off company shares and the market rate is quite decent, analysts estimate that the currently rate of Facebook value is around 33 BILLION. This number means Facebook is worth more then companies like Yahoo, Dell and even eBay. Impressive isn’t it for a company which started in 2004.

Here is a list of the top tech companies and their currenty market value as you can see tech power house Apple is doing very very well –

Apple: $219bn

Microsoft: $208bn

IBM: $157bn

Google: $143bn

Cisco: $120bn

Intel: $102bn

Hewlett-Packard: $89bn

Facebook $33bn

eBay: $30bn

Dell: $22bn

Yahoo: $18bn

Dot TV domains information and Promo

dot TV
Dot Tv

Ok so for any one who does not know I am a big time domain buyer and seller, I have purchased well over 100 domains over the years, mostly just for fun yet over the past years it has been more for business.

One costly event for all domain’s is renewing domain names each year, If you own 50 domains in your portfolio you are looking at paying around $10 each domain so its a $500 cost. Some domains such as Dot TV are more expensive, the benefit of buying a Dot TV domain is that you will able to purchase keyword rich terms for SEO which will probably alreayd be taken in other TLDs, The only downside to buying a DOT TV domain is that they are $40 a year to renew, I thought this was too high so I went and sourced out a cheaper deal the following code copy and use it when renewing dot TV’s saved me $15 per TV so its a high saving per domain, please note this was workign on the 4th of sept so it may now not be working with Godaddy – Promo code is: GDBBREN8..

promo deal TV godaddy domain
promo deal TV godaddy domain

Facebook Wins New Search Patent – Facebook SEO

Facebook Wins New Search Patent

For any one who is highly involved in Facebook social search, such as myself I have been “testing the waters” with it for the
last two years I find this latest patent win by Facebook quite interesting!

From the recent changes in the Facebook layout to put a more emphasis on Search to the changes we have been seeing with
Facebook search as a whole.

Basically the way Facebook search works is it puts a emphasis on People first, then Facebook owned properties like pages
and other properties then finally external sites with likes are next. Pages and properties liked by your initial friend group also gain priority, either way this is very interesting stuff.

Here is a image of the patent –

facebook search patent
facebook search patent