Google includes “Something Different” Section for search terms.

Google has made a interesting change to search result listings adding a “Something Different” tab as seen below –

something different tab on Google search
something different tab on Google search

This section comes up for almost any term for example it shows for Names, Geo locations, Brands and many more search queries.

I am sure that it will not gather a huge CTR but if you have a term ranked for a huge brand if may increase your traffic! For example the terms ranking for Facebook I am sure will see a uplift in CTR from this query.

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