Google Advisor – Are financial comparison sites in trouble?

Today in the USA we see Google release Google Advisor it is basically a comparison product for home loans and credit cards and other types of financial products.
My main thought would be will people stop using comparison sites and start using Google Advisor more and more?
I am sure their will be a area for comparison sites in the market for a long time to come but I am sure this will take a few percentage from these websites.

Another thought that comes to mind is when you type keywords such as “Credit Card Compare” will Google Advisor show up first?


What are your thoughts on Google Advisor?

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