Today I was doing some analysis on my iPad for a term, and I saw something crazy I have never witnessed before. The first 9 listings for this specific search query were all paid search terms. Luckily I had my video camera ready and took some footage of this.
On page 1 – 6 paid ads were evident, no organic listings.
On page 2 – 3 paid ads were evident, then organic listings started to show.