Facebook’s new Graph Search will be a game changer!

Posted by on Jan 16, 2013 in Facebook | No Comments

So if you have been reading the search news today I am sure you have read a article or ten about the new Facebook graph search which will be rolled out around the globe in the next few weeks, some users are lucky enough to sign up to the beta here: http://www.facebook.com/graphsearch

So what’s so interesting about this product is that it changes the way people do search on Facebook. Firstly Facebook will redesign the UX of the top half of the site to push more search use (see image below of this change, using my own account as an example)

Facebook UX Graph Search

Facebook UX Graph Search

Further to this Facebook will then push people to search the following areas more on the site for some of the areas below:

- Search for Friends
– Search for Photos
– Search for Restaurants
– Search for Games
– Search for Music
– Search over quotes and status’s I have liked.

What I think this opens up is a whole new area for people doing localized search, so if you do not have a brand page set up for your local business you will be missing out on traffic.

It will be an interesting space over the next 12 months to see how Facebook develops this product further.

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