Horse named ARRRRR wins a race, now a popular viral video!

ARRRRR is the name on the horse racing community at the moment, with a new viral video showing the horse winning the race.

Viral content is any thing which goes viral very quickly online and this is a great example of a quick moving piece of viral content –


Saw this very good use of social media to promote the new SAW 3D movie, they set up a fake photo booth and see the result below –

Making Viral Videos using Auto Tune

Well it seems one of the hottest web trends at the moment is to make a auto tune remix of a viral video.

Two recent examples of companies and bands who have jumped on the band wagon are the bed intruder auto tune remix and
the “Dude don’t burn the Koran” video which both went viral. the Bed Intruder track had a much larger impact online gather around 25 million views and was a top 100 hit on the American charts. the Dude Koran video did

Auto Tune Remix 1

Auto tune remix 2

As you can see in the second example they are using some good link baiting ideas with a link in the description of the video and also a watermark link.

I would advise on the following for viral videos been uploaded to Video websites –

1. Link in the description.
2. Link in the video title if possible.
3. Tags on the video for relevant terms.
4. Adding a water mark to the video.
5. Adding as much content as possible to the video discretion.
6. Adding add on’s to the video i.e. little tabs which pop up at specific times to drive users to destinations.

Deadmau5 weird Google Search Results

deadmau5 Google
deadmau5 Google

Today I was looking at Google trends and I saw that the popular DJ Deadmau5 was ranking 7th for the hottest search query of the day due to his recent publicity around the VMA awards.

As I always like to check out who is ranking on SEO for big trending terms and see what tactics they are using I noticed something very interesting on the Deadmau5 official site ranking first the top site link was “Buy Viagra online no prescription” this got me thinking how was this happening! the first thought was a paid text link on deadmau5s site was picking this up! (not the case no paid external links or display units) Then I thought some one must have hacked into the official Google webmaster tools account for this website and places this link here.

Has any one seen something like this for a high traffic search term?

Top 10 Viral Videos of All time by views

Here is a list of the top 10 Viral Videos of All time by views, the agency’s are listed too =)

1. Blendtec – Will It Blend – Agency: In-house: 134 million views
2. Evian – Live Young – Agency: BETC Euro RSCG: 104 million views
3. Old Spice – Responses – Agency: Wieden & Kennedy: 57 million views
4. Pepsi – Gladiator – Agency: AMV BBDO: 47 million views
5. Microsoft – Xbox Project Natal – World Famous: 43 million views
6. Dove – Evolution – Agency: Ogilvy & Mather: 41 million views
7. T-Mobile – T-Mobile Dance – Agency: Saatchi & Saatchi: 35 million views
8. Doritos – Crash the Super Bowl 2010 – Agency: Goodby Silverstein & Partners: 34 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – Agency: In-house: 33 million views

An important note is that eight of the top ten viral videos were made by Agencies and production teams whilst only two
were made in house.

Over 90% of branded Viral Videos FAIL!

A recent study by New Media Age has shown that over 90% of branded viral videos fail to gain significant traction amoung targeted users.

In the study by New Media Age they took over 200 viral videos into consideration and it showed that only 17 video from the 200 actually went viral. this data shows that only 8% of videos actually met their desired result.

some stand out videos were P&G’s old spice video series and Nike’s Write the Future world cup campaign. Nikes viral video series was shared over 300,000+ times on Facebook and over 30,000+ times on Twitter.

Their is also the long running Blendtec video series which has been a social success for many years on Youtube, a high majority of the companies sales have been derived from the Youtube channel.

View the Blendtec video here –