SEO, Social Media News & Domains
Video
Top 10 Viral Videos of All time by views
Sep 10th
Here is a list of the top 10 Viral Videos of All time by views, the agency’s are listed too =)
1. Blendtec – Will It Blend – Agency: In-house: 134 million views
2. Evian – Live Young – Agency: BETC Euro RSCG: 104 million views
3. Old Spice – Responses – Agency: Wieden & Kennedy: 57 million views
4. Pepsi – Gladiator – Agency: AMV BBDO: 47 million views
5. Microsoft – Xbox Project Natal – World Famous: 43 million views
6. Dove – Evolution – Agency: Ogilvy & Mather: 41 million views
7. T-Mobile – T-Mobile Dance – Agency: Saatchi & Saatchi: 35 million views
8. Doritos – Crash the Super Bowl 2010 – Agency: Goodby Silverstein & Partners: 34 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – Agency: In-house: 33 million views
An important note is that eight of the top ten viral videos were made by Agencies and production teams whilst only two
were made in house.
Over 90% of branded Viral Videos FAIL!
Aug 23rd
A recent study by New Media Age has shown that over 90% of branded viral videos fail to gain significant traction amoung targeted users.
In the study by New Media Age they took over 200 viral videos into consideration and it showed that only 17 video from the 200 actually went viral. this data shows that only 8% of videos actually met their desired result.
some stand out videos were P&G’s old spice video series and Nike’s Write the Future world cup campaign. Nikes viral video series was shared over 300,000+ times on Facebook and over 30,000+ times on Twitter.
Their is also the long running Blendtec video series which has been a social success for many years on Youtube, a high majority of the companies sales have been derived from the Youtube channel.
View the Blendtec video here -
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