SEO, Social Media News & Domains
Social SEO
Google+ Project – Googles New Social Network
Jun 29th
So Google has released news on its highly waited on Google+ Project, this new project will be very interesting to any social media marketer.
You can sign up on the waiting list here:
https://plus.google.com/up/start/?sw=1&type=st
It is easy to see that this will leverage off youtube, it will use Google +1 to connect up to your contacts, it will leverage Gmail and many other networks to all link upto this new project.
It is still funny to go around on the internet and see Australian SEO’s saying at +1 buttons are a fad and for clients not to use them, I disagree 100% I feel that +1 is big, and if you do not embrace it you will miss the boat.
It is not like Google Wave, that was a bit of a nightmare and it seemed rushed, this new project seems to have alot more thought involved.
Some images of the new Google+ Project below:
google+ project social network
Social Influence on Serps
Jun 24th
So I think any one who has been working in SEO over the last few years has been hearing and reading a lot of chit chat about the influence of social on search! I know because I have been one of the guys writing a lot of social/seo related content and my job is a Senior SEO and Social Media Specialist.
But I think before every one gets ahead of themselves here we need to remember what is the general public doing and seeing in these search results? I find it kind of funny when SEO moz or the likes do some analysis on their internal SERP from the network they connect with. I mean the results are going to be highly skewed to your own friends content correct (because these are the guys who are highly social savvy) I do not think it is the best guide to take at all.
You really need to shut off all personalization by viewing content in SERPS’s via Ad Preview from Google or by adding &pws=0 to search results, when conducting these tests.
A lot of guys will also ask what can I do to assist social search? Well here is some basic advice -
* Work out which platforms work best for your target market? I mean you are not going to fill up FARK.com buttons on a insurance brands website now are you? But a tech website you may do it.
* You really need to get across all Q&A websites like Quora and the likes as these sites work well.
* You really need to research what social buttons work and which social buttons do not work niche by niche? I mean do In shares work, do FB shares work, do +1′s work?
* Test cool social tools to aid your Social SEO example LIKEPLUS1 –
likeplus1
You need to research,research,research and then keep testing non stop.
I am running many social SEO tests recently and will share bits and pieces as I gather results.
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