I have been doing SEO for a while, its sad when you loose a client or move on from a specific business but it is good to receive a thank you gift and even a card which shows you that you have made a different for a specific client. A recent thank you card a received from the web dev and marketing team was really nice I thought I would share it here:
So I have been back in the country for a few days after my 2 month Europe holiday and I have already been on yet another plane to Brisbane to meet clients, the business of SEO does not stop. That been said over the last 2 months I have been taking things some what easy but I have still been reading most of the SEO/ Industry news and keeping up to date with emails while in transit, so I still had a good idea of any changes in the market.
While I was in the UK in August I was had some spare time one night and decided to attend a SEO meetup “London SEO” run by the popular agency Ayima, it was a good night with a very healthy turn out. It was great to meet some like minded SEO professional from iCrossing, SEO Gadget, Ayima, independent agency’s and large agencies! overall it was a great turn out with around 80+ people attending on a Tuesday night at a guess.
Now the reasons for the post is that more and more I see people saying SEO is Dead ect, well in my eyes I feel SEO has evolved and it is more popular than ever, going to an industry event at a random bar on a Tuesday night and seeing 80+ people all involved and passionate only shows you a small segment of how strong the industry is currently, sure enough if you are doing SEO poorly and providing low quality results then yes it probably is dead but if you are looking out side the square and providing good value for clients then it is not dead now is it.
What are your thoughts on this one please comment below on how you feel about the current state of SEO?
The lawyer in question runs an affiliate website which acts as a referral base for other law firms, so people who are looking for a lawyer they use this website as a referral base, this on itself is an interesting areas because I have worked in the law area in Australia in the past and I know their is many restrictions to what you can and can not do, The Law Society has also commented on the article above.
The lawyer in the case owned the domain: gotocourt.com.au
A competitor purchased a domain name: gotocourtlawyers.com.au
This competitor then out ranked the original site for many keywords in the SEO space, a primary keyword was “go to court lawyers” which out ranked the main website.
The original site has a trademark for the term “Go To Court” so they have placed an injunction on the original website to remove it from the serps for SEO as the new website has infact out ranked them see image below from SMH:
This is an interesting case because it will have ramifications on affiliates in the SEO space, as many affiliates who cannot target brand terms in the PPC space for years have been targeting the SEO space as it is free game.
It seems the owner of the domain gotocourt.com.au has now taken the domain gotocourtlawyers.com.au and is using a 301 redirect.
So this year I have been doing SEO and Online marketing for around 7-8 years, I know this is not a long time by the standards of Bruce Clay and Danny Sullivan who have been doing Internet Marketing for say 16-17 years.
I have out a list of 9 reasons you know you have been doing Online Marketing for a while:
1. You remember when Digital Point Forums was a popular website for SEOs and internet marketers, not just a haven for spammers and eBook sellers as it is now.
2. You remember when you purchased and sold websites on sitepoint.com and not Flippa.com
3. You remember when it was fine by Google to use paid links. (Grey hat)
4. You remember when making $3,000+ a month on Adsense was pretty easy.
5. You remember when every on asked if you were listed on DMoz!
6. You remember when every one cared about the PR of your website as one of the most important metrics!
7. You remember when “link Wheel” was a common strategy.
8. You remember when you used paid bulletins on Myspace to promote websites
9. You remember when people used Myspace layouts heavily for link building (Grey hat)
If you have any thing to add to this list please feel free to do so below in the comments section:
I have decided to put up a short post on some basic GEO ranking factors:
Was recently trawling over some of Matt Cutt’s Twitter posts (see below) and I noticed he recently posted saying IP address is a direct ranking factor. I have been using this as a point in a wider strategy for Server speed and SEO for a long time but I see many people still saying IP and Server location has no direct impact on your SEO efforts.
The basis should be host your website where your user base is and use a GEO specific domain name which targets your USER base. If you are in the Australian market use .com.au domains and also use local content writers.
5 Key points on GEO ranking factors:
1. USE local IP addresses for hosting.
2. USE local TLD domain names – targeting Australia use .com.au
3. USE local content writers for localized content.
4. USE local based severs near your user base.
5. Acquire backlinks from local websites, i.e link building for an Aussie site target .com.au/ .net.au/ .edu.au/ .org.au link targets in the majority of your link profile.
How can we compete with large business in the search results? They have huge teams, Huge budgets and far more time!
An Answer for Small businesses:
You have to be smart with how you do your SEO, you need to do keyword research at an advanced level, you need to get onto trends before big brands get onto trends by this I mean been first to market with products such as Google+.
How can we do this?
An example of how powerful keyword research can be is if all the big brands are targeting “Car Insurance” it has a competition level of around 95% from our analysis, it would involve far too much time to target this term. The best thing you can do is look for a lower tier, mid level traffic keyword an example could be “Best Car Insurance” with a competition of 52%, so if you are the smaller brand you can not loose focus on going for huge traffic and high competition keywords because it will be a waste of resource.
I have written a guide to doing advanced keyword research here on SEOmoz:
So after working very hard on the SEOmoz website for the last few years, writing detailed blog posts such as my post on Advanced Keyword Research for example, helping out with 100’s of questions in the PRO Q&A section, providing free SEO help for the many thousand users on the website and also commenting and contributing on 100’s of different SEO posts to show my insight I have reached the level of SEO GURU (picture below)
Along with the rank I am now positioned 12th in the community ranks on SEOmoz http://www.seomoz.org/users, this is out of over 11,783+ global based SEO’s.
SEOmoz is one of the worlds most well known SEO brands online with daily SEO news and information, SEOmoz is an authority in the space. Founded by Rand Fiskin a household name to many in the business.
Gone of the days of buying display media, re-marketing and PPC ads to promote your SEO company, Australian SEO companies in the Brisbane SEO market are looking for news ways to advertise their SEO services. This has resulted in companies branding cards to let the general public know they are offering SEO services!
Dejan & Reload
Has any one else seen SEO companies branding cars? Please share examples in the comments below!!