Linkbuilding
Some basic GEO ranking factors.
Apr 23rd
I have decided to put up a short post on some basic GEO ranking factors:
Was recently trawling over some of Matt Cutt’s Twitter posts (see below) and I noticed he recently posted saying IP address is a direct ranking factor. I have been using this as a point in a wider strategy for Server speed and SEO for a long time but I see many people still saying IP and Server location has no direct impact on your SEO efforts.
The basis should be host your website where your user base is and use a GEO specific domain name which targets your USER base. If you are in the Australian market use .com.au domains and also use local content writers.
5 Key points on GEO ranking factors:
1. USE local IP addresses for hosting.
2. USE local TLD domain names – targeting Australia use .com.au
3. USE local content writers for localized content.
4. USE local based severs near your user base.
5. Acquire backlinks from local websites, i.e link building for an Aussie site target .com.au/ .net.au/ .edu.au/ .org.au link targets in the majority of your link profile.
Some good PR6 and PR7 Links I acquired.
Jun 11th
So over the past year on this blog I have had a lot of websites linking to posts I have made. Two impressive links although they are not keyword anchor text focused are from Search Engine Land and Inside Facebook. Why are these links good? because these links are on PR6 and PR7 domains, not index listed any more yet they were on the home pages. Sure enough PR is not a highly important metric to bang on about but it is still decent to acquire high PR links in my opinion if they are done naturally. I would also start looking at links from a domain authority and page authority metric.
Here are the two articles on Search Engine Land and Inside Facebook.
How did I get these link?
The way in which I acquired these links was by making content that was engaging to these specific sites, then once I had a story which I felt was ground breaking I found some authority websites in that niche and sent them a email, or used the contact form for News.
Most of the time you will have to contact specific editors to get a story listed, similar to what PR professionals do.



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