SEO, Social Media News & Domains
Keyword Research
How can small business compete with big business SEO?
Apr 20th
A question many small businesses ask is:
How can we compete with large business in the search results? They have huge teams, Huge budgets and far more time!
An Answer for Small businesses:
You have to be smart with how you do your SEO, you need to do keyword research at an advanced level, you need to get onto trends before big brands get onto trends by this I mean been first to market with products such as Google+.
How can we do this?
An example of how powerful keyword research can be is if all the big brands are targeting “Car Insurance” it has a competition level of around 95% from our analysis, it would involve far too much time to target this term. The best thing you can do is look for a lower tier, mid level traffic keyword an example could be “Best Car Insurance” with a competition of 52%, so if you are the smaller brand you can not loose focus on going for huge traffic and high competition keywords because it will be a waste of resource.
I have written a guide to doing advanced keyword research here on SEOmoz:
http://www.seomoz.org/ugc/advanced-seo-keyword-research-tips-and-ideas-14216
This is only an example of how powerful keyword research can be in the SEO process to isolate the best keywords for you to target.
8 Quick Keyword Research Tips for SEO!
Oct 24th
keyword research
So last week I made a post on the SEOmoz blog about SEO keyword research Now I want to make a post on my personal blog with 8 keyword research tips:
Tip 1 – (Common Mistake) Make sure you are signed into a Google Account!
Don’t let me stress how many times I have seen people pull keyword data from Google Keyword Tool when they are not logged into their account, what it does when you pull keyword data non logged in you are left with limited data. An example below when using the Google keyword tool (signed in to your Google account) and when (not signed in)
Keyword tool: https://adwords.google.com.au/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Tip 2 – Benchmark your data with Insights for Search.
Once you have the data from Google, then take the keywords and place them in Google insights for search. Compare the data in Google insights for search with something you know is popular to see a comparison.
For example I know a specific keyword is getting 30,000 unique visitors a month, I will then compare the specific keyword in google Insights for something you 100% know it is getting traffic for!
Insights for search: www.google.com/insights/search/
Tip 3 – Utalize some paid search data for keyword research.
I work in a company where we deal with mostly paid search, we have several clients which are both SEO and PPC based so we can colaborate data and share various insights.
If you have various verticals you work with then it is easy to pull data from numerous sources.
Tip 4 – Utalize social media monitoring for keyword research.
Try to utalize some social media monitoring and social media research into your keyword research, you can find out what people are actually talking about via social channels and then utalize this powerful data for keyword research.
Every one is using social monitoring software these days if it is free or paid pull some data into your SOE keyword research!
Free: Social Mention, Topsy.
Paid: Radian 6, Buzz Metrics.
Tip 5 – Use search scraper to pull related results –
Search scrapers can be a great way to pull extra data from your keywords research. Example: http://www.searchenginegenie.com/google-suggest-scrapper-tool/index.php
Tip 6 – Use KEI/ KOB for keyword research –
KEI and KOB are keyword difficulty socres, they can be great to pull difficulty metrics for your keywords. Great post on this over here: http://www.stuntdubl.com/2011/01/26/kob-competitive-analysis/
Tip 7 – Use the keyword difficulty metric -
SEO moz has a great keyword difficulty score which you can easily grab data from in a txt file. If the score is below 40% then you know it is probably advisable to target.
Here is the link to the tool: pro.seomoz.org/tools/keyword-difficulty/
Tip 8 – Use internal search data -
Using internal search data is another great way to pull ideas for your keyword research, I mean what better place to look for keyword data then your own website.
How to search for Exact Match Keywords on Google Keyword Tool
Jan 19th
I found this great tutorial online from another member on a forum called Italian Dragon Basically if you are looking to do keyword data research and you want to have the most accurate data it is important to use exact match search here is the exact way to do it -
Google Keyword Tool Exact Match DIY
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