SEO, Social Media News & Domains
Google Ad Site Links
Jumbo Google Organic Site Links will probably not last!
Aug 10th
Ok so since the start of August people have been seeing jumbo ad site links, the team down at SEER Interactive first spotted this trend for some US based terms. But I remember seeing it way back at the start of the year for terms in Australia, I remember Phill Ohrean from Switched On Media had a post about Cannon getting these jumbo organic site links.
Here is an example for “Overstock”, what I chopped off the screen grab was also the PPC for this term oo.com.au was bidding on the brand terms lol, cheeky.
jumbo-google-organic-sitelinks
Now the point I want to make is that this will probably not last, why is that do you ask?
Well Google makes a huge amount of money off brand term PPC, lets face it this new jumbo site links change will make brand CTR on paid listings down down and therefore we will see Google start to think wow we are loosing millions on this one lets switch back to the old way and still make $$$ from paid listings on brand terms.
Well that is what I think any way as this is why it is only on a limited number of organic listings at the moment, let me know your thoughts in the comments =)
Rich Media in Google Adsense Units!
Aug 3rd
Google is rolling out some new testing in specific verticals for Rich Media ad units in Google Adwords.
Interesting developments for Google allowing Video units within paid adverts as this is a key area to drive higher CTR on SERPs.
An example of Rich Media video with PPC ads can be seen below:
Google Media Ads
My question is what will the effect be if this is rolled out for even more keywords, then Google throws in more lines of ad units to grab CTR it will make the search engines look some what spammy imo, I even noticed yesterday Google has added ad units at the bottom of search results in another move to grab more clicks.
Google News Additional Site Links Feed!
Jul 21st
So over the past few months we have been seeing a crazy amount of changes with Google. We have also been seeing a crazy amount of testing going on.
One recent change I want to go over is the Google News Site links feed (this can be seen in the below example with news.com.au)
News Site Links
This is a great change because it gives you an extra 3 lines in the organic Serps for your brand name.
Now the question is if you are a new Google News Content provider, you have your content showing in Google news yet you want to now get Google News Site links feed how do you do it?
Now from my analysis into this you need to be creating a lot of “Custom News content” what does custom news content involve you may ask, well custom news content means you are using the following things:
1. You are pushing out several news articles within a 12 hour period.
2. The news content is email and mobile friendly.
3. The root domain is high authority and has good link bait.
4. You have repeat viewers and lower bounce rate.
5. Great social media integration.
I also feel we see other factors in the mix such as if Google deems your news website to be of high authority, these factors could be any thing from PR, Link Profile, Brand mentions and many other area.
If you have any more information on Google News Additional Site Links feed please share your thoughts in the comments section below:
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