So today is election day in Australia and Facebook have added a unique election day widget to every ones home pages, this is the first time I have seen such a thing on Facebook, it will be interesting to see how many people click submit on this widget by the end of today.
Real time marketing at the coca-cola Village
Very interesting video of how marketing is transforming by the use of real time technologies and Facebook.
Great Facebook Places video HD –
Today Facebook launched their new location based software dubbed Facebook Places the name sounds a little to similar to Google places if you ask me. The big question here is what does this mean for Foursquare and other location based software services. Basically it means that Facebook will be using its pre existing mobile network of over 100 million + to push this new Facebook offering. Personally I think this is a real killer for Foursquare because Facebook has such a large users base and predominantly mobile based users.
A key problem with this service is that is very similar to Foursquare, as Check ins are part of the platform. So is adding places you have visited, One key difference between it and Foursquare is that Facebook does not just show you nearby places to your locations, but places it thinks are relevant to you.
The key area for Facebook is that it is looking to make partnerships with other services such as Foursquare, Yelp, Booya and Goowla.
Facebook launched the new location based service today in Palo alto – California to a large media gathering at a press conference.
Facebook is aiming to make this service a set of memories at specific locations.
Live image of Facebook Places in action –
Facebook Places Logo –
Images courtesy of Mashable.com