So I have seen a bit of talk online recently about the online retailer Kogan and the strategy they currently have implemented for the 322 domains they own.
I decided to do some analysis on this domain portfolio from an SEO point of view too see what they were doing, see full analysis click here:
Now with this many domains, I have decided to list a few things Kogan should be doing:
1. If they are 301 redirecting domains on a huge scale it may not be a wise strategy post Google penguin.
2. If they are 301 redirecting domains they should at least point them to category specific pages and not just the home pages to save the users time and increase conversion.
3. Investing in domains with a large amount of hyphen domains is probably not the best investment.
4. It would be wiser to invest in a lower number of higher quality domains in my eyes.
5. Buying domains like www.cheapsmokes.com.au do not really make sense in terms of relevance for Kogan.
6. Another option for the best domains from this portfolio is to build micro sites with product listings.
But overall I am still trying to get my head around what Kogan is trying to do with this portfolio, it seems like they are wasting money in my eyes.
Today we have seen a great sale of an Australian domain name been CarInsurance.com.au the domain was sold via eBay for $250,000 which is interesting for a high value generic domain, I was surprised to see the domain not sold via a private broker. Also with selling via something such as eBay you limit the amount of lead time potential buyers have to get sign off on funds allocation. That been said this is a very healthy sale for an Australia domain it will be interesting too see who the eventual buyer is weather it be a insurance company or a private investor.
See image below for sale information:
I have compiled a list of the Australia companies which have applied for the new GTLD.
These new domain names allow people to access your website by going to the domain direct for example you can type: online.google and it will take you direct to the website. Another important point about these domains is that they cost over $200,000 each, Google has picked up over 101 applications, some of which have been heavily contested.
See the list of Australian buyer below:
So been a online marketer, I own a few domain names, well more then a few it is well over 100 these days.
Now the thing I have noticed recently is that every time I have a domain about to expire I get a letter in the mail from a company called Domain Renewal Group! I only get letters in the mail if it is a bill from an old school company or some one is sending me a check or a Christmas Card.
The funny thing with Domain Renewal Group is that they do not just charge me the same price my current registrar is charging for me to even consider switching my domains they charge say 7 TIMES the price, crazy isn’t it a domain which costs me $7 a year they charge $70, I do not know who would be silly enough to fall for this, it is a big scam.
Now I did a bit of a search online and found people around the world are not happy about this company Domain Renewal Group, some example:
I guess the people these guys target about businesses who have an IT company buy a domain then they part ways, they get the letter and think wow we better re new this domain, not knowing any better! Well that is the story in the Whirlpool thread.
But the thing is if you want to stop these letters coming the way around it is that you need to pay for private who is data ! If you own many domains it may not be worth it, such as myself, but it is the sure fire way to stop these letters in the mail.
To me this is a waste of paper, the letter usually ends up like this:
So please Domain Renewal Group stop annoying me!
Well today we saw a fantastic sale in the Australian domain market. With the domain imvestment property.com.au exchanging hands for over $125,000. For me this is good news as i have been involved with .com.au domains for over 6 years.
I was asked before the sale went to auction. I estimated around 15k boy how wrong i was, but it shows what can happen when you have several end users bidding on a domain the price can suddenly skyrocket.
Any one who has dealt with the online poker world would have noticed the domain name news today that the following domain had been taken down for allowing the flow of billions of illigal dollars via online money laundering.
United States departnment of Justice document on this case can be viewed online here – http://www.justice.gov/usao/nys/pressreleases/April11/scheinbergetalindictmentpr.pdf
The websites which have been taken down are as follows -
Today we have seen the sale of the domain name www.Auto.com.au to one of the biggest brands in Australia CARSALES.COM LIMITED.
Whilst the name itself is not highly searched in Australia with 1,300 exact match queries, Car Sales has snapped it up.
Earlier this week we saw the sale of Marketing.com.au for over 13k+, No doubt Australian domain names are hot properties at the moment.
To sign up to buy generic .com.au domains join Netfleet now but clicking here
For any one who has been following the Charlie Sheen developments over the last few weeks, you be be well aware that Charlie Sheen is building a strong following via social media channels. He built 1 million followers on Twitter in 1 day, He is building strength via uStream and other website where thousands to millions of users want to know what he is saying and in the blogasphere he is going crazy.
In the middle of all this I was wondering why is Charlie Sheen building up a social presence on Twitter and other websites which he does not technically own, I decided to check out Charliesheen.com and see who owned it to my dismay it was pulling up a 404 error page. I instantly did a who is check which allows me to see who owns the domain name, some company called Alberta Hot Rods owns the domain for many years interesting.
Yesterday I saw Charlie put up a tweet, saying he had taken his domain back from the Troll, now he owns it because if you visit charliesheen.com you see his website come up –
Charlie is Winning once again taking the domain from Albert Hot Rods and now owning it, I am sure he can make his personal brand via social media even stronger now with a domain name to divert all this traffic back too.
The .com.au domain market is heating up in a big way with Zoupon buying the domain name Deals.com.au they are said to be re branding the Zoupon company into the deals.com.au domain name over the next few weeks. I think this is a great move for the company both SEO wise (even thought deals as a keyword does not generate that much traffic). With the recent sale of poker.com.au for over 100k.
Interesting times ahead for the .com.au domain market I am sure.
I just noticed on DN Journal that the domain name poker.com.au has sold for over $100,000, it shows that the Australian domain name market is really heating up at the moment.
the sale was reported on http://www.dnjournal.com/domainsales.htm, this is really good news for the australian domain name market with Hardware.com.au selling for $33,333 recently and other domain names like YES.com.au also taking huge offers. One would argue that now is the time to invest into generic .com.au domain names, the only problem is the huge blocks AUDA has on .com.au domains and the restraints it places on them which turns away overseas investment instantly.