Bing has started to push marketing in the Australian market, with an estimated marketing budget of around 10 million the company hopes to gain some market share from the dominant Google, who current hold well over 95% market share in the Australian market. In the US market Bing currently has around 30% market share with Google loosing percentage point’s month on month according to recent research. So it will be interesting too see if Bing can get some more market share.
I remember back in 2009 I had a meeting with some senior Bing employees in Australia and they said if they could gain just a few percentage points in the next few years that would be good. A few years on it seems that things have changed and they Bing is now pushing marketing much more aggressively and looks like Australia is a key market for this.
In my eyes they need to work on more effective targeting for Australian customers from the organic point of view, don’t get me wrong I have had some websites rank very well in US Bing for large terms but in the Australian market it does not seem like it is the best at targeting from an organic SEO point of view.
Watch the latest TVC below from the recent bing advertising blitz on Channel 9:
Bing has updated its search algorithm today to include even more Facebook Data. What this new update means is that Facebook likes will be a powerful ranking metric if your friends like similar content.
An example when I search for “NRL”, not logged in to Bing/Facebook.
Now when I search for the same result logged to Bing and Facebook the results change and I see new listings which my friends have liked –
The interesting factor is that this next link “Dream Team” a large number of friends from Facebook like it so it has been pushed to around 6th place on Page one as seen here, yet when I log out this page is no where to be found on any results in Bing.
From Google keyword tool NRL gets around 5,400 searches a month, I know this is Google data and not Bing data but this is a decent traffic term for Australian SERP’s.
What does this mean for SEO? Well SEO will need to be even more integrated with Social Media Teams, we need to be utilizing combined strategy and working even closely together.
As Google has such a large dominance in the Australian market and Bing only has under 5-10% usage it will not be a big impact but what is to say in 5 years time Bing will be at the same level as the US market?
So today I noticed that Bing had released the most popular overall 2010 searches on Bing the list included the following keywords been the so called “most searched” on Bing.
1. Kim Kardashian
2. Sandra Bullock
3. Tiger Woods
4. Lady Gaga
5. Barack Obama
7. Kate Gosselin
9. Justin Bieber
Something seemed a little wrong to me from these keywords!! Where were keywords like “Facebook” for any one in the search game it is common knowledge that “Facebook” related keywords drive the most searches.
I threw a few keywords into Google insights for search to gather a 2010 view of this data –
This shows that something like “Facebook” is about 80 times more searched then “Kim Kardashian” I feel that this google data follows through to Bing?
I blogged some time ago about the changes which have been happening with Bing and how search is becoming
more social and integrating Facebook data.
I noticed this when using Bing before, that these new changes had been integrated, where if you search for peoples names
it brings up Facebook data based on your connections.
Also when you search for a product or service if your friends have liked this specific product it will show
highly in results.
This puts emphasis on making sure that you have developed your Facebook Social Media and SEO strategy in unison, it also is crucial that you develop your SEO capabilities with the open graph API on Facebook and when you integrate Facebook buttons on your website that you use suitable keywords.
I can see a big future in social media and SEO and been involved with both for the last few years these moves are very interesting to me.
Check out the video below for more insight into this Bing move –
A very interesting movement last week with Bing introducing Facebook Like data in Search algorithm, what this means now is that if you like a piece of content or a page on Facebook, now when your friends or inner community on Facebook use Bing they will see a section for this “liked” content, this just shows the move towards the “social search” or “semantic search” web.
I can see search engines using more of this type of data in the future, I think it only emphasizes the fact that clients use social graph API sharing more.
This is also a strong area of growth for companies who have spent the last few years building up their Facebook presence with a strong emphasis on building quality likes to pages.
Bing has confirmed that CTR is now a factor in its Ranking algorithm, Bing has confirmed this at the SMX east. This has been confirmed by Steve Tullis a senior manager at Bing. Google has stated that CTR is not a important factor in their ranking algorithm.
Another interesting development is that Firefox is now set its standard search provider to be Bing, this is a great move for Bing as many hundred million people use Fire Fox on a daily basis. This is why Google has moved its emphasis towards chrome.
These new changes to the primary search provider for Mozilla 4 will be on both the Mac and PC versions of the software so it is a huge win for Bing.
Microsoft’s search product Bing has seen market share in the US has risen 51% in the US in the last 12 months due to the on going marketing efforts by
the company we have seen Bing’s market share jump up to around 13% from the level of 9% in July 2009.
With Bing and Yahoo combined now we see very healthy market shares, which is making me thing will Google be the number one
in 5 years time? It is very hard to tell.
The Graph below shows the state of the US search market.
Yahoo’s Results for Organic search Now Come From Bing
For US and Canada users the search transition is now complete, All Yahoo search results
will be showing Bing organic results. Yahoo SVP of search said that he is proud
to announce that the transition of organic search between Yahoo and Bing is now
Bing said that they are happy that Bing is not powering Yahoo search results in the US
and Canada, English is the only language currently yet others will follow in the coming
This is great news for the two companies who will hopefully be able to join market share
together to combat Google as a power house in search. This means their equated search
volume is now close to 30% against Google’s 60+%.
Here is another great image which contain tag length recommendations for Search engines, This information is crucial when you are developing page meta data and title tags if you do not take note of these points you will be left with cut off tags.
These are the recommendations based on the image –
Google Title Tag – 66-69 – characters
Google Meta descriptions – 156-158 characters
Google URL – 75-92 characters
Bing Title Tag – 67-72 characters
Bing Meta descriptions – 176-184 characters
Bing URL – 91-94 characters
Yahoo Title Tag – 64-65 characters
Yahoo Meta descriptions – 164-190 characters
Yahoo URL – 65-80 characters