Today I was doing some analysis on my iPad for a term, and I saw something crazy I have never witnessed before. The first 9 listings for this specific search query were all paid search terms. Luckily I had my video camera ready and took some footage of this.
On page 1 – 6 paid ads were evident, no organic listings.
On page 2 – 3 paid ads were evident, then organic listings started to show.
A very interesting report has been released by Ad Age in the US showing leaked data from Google US, this data gives some interesting insights into how much specific advertisers such as AT&T and Expedia are spending on a monthly basis.
These figures are quite large in comparison to the Australian market, yet we will have some high profile clients in Australia spending healthy amounts with Google.
Interesting take aways were that BP was a big spender in June due to the oil spill problems and AT&T with the iPhone 4 release also was a cash cow.
How to show map extensions and site links in page Google ads?
Well as many in the paid search world know Google recently allowed Adwords users to use site links and map listings for brand terms.
It was a great way to drive a higher CTR to a brand website, yet Google then turned its back on the original decision and decided
to make users pick between 1. A map extension 2. Site link extension. Today a search specialist at my work had a chat with a Google
product specialist and have have said if you want both site links and map extensions “The Quality Score must be significantly high”
this is not a accurate number of how much quality score or other metrics you need, but it shows that it is possible to achieve
both site links and site maps at the same time on paid ads.