A review of the SERP result “SEO” in the Australian market!

So I was wondering today how hard it would be to rank for the term “SEO” in the Australian market, many people say that SEO is up their with one of the most competitive terms to rank for. I have the mindset that nothing is impossible and I feel that with the right time limits I could potentially rank for this term in the AU space as I have taken on ranks within the US markets with far higher competition.

So the first step of ranking in the Australian space for the term “SEO” is a bit of competitive analysis. I took the top 9 websites which are currently ranking the Australian space for the term “SEO” and did some analysis. I did not include Wikipedia in the analysis as it is usually a fixed element within search results across various verticals.

For the analysis I looked at the following factors:

– Anchor Text with “SEO” exact.
– Total root domain links.
– Percentage of Anchor Text links with “SEO”
– “SEO” in the domain.
– Number of Facebook Shares.
– Number of Twitter shares.
– Google +1 Shares.

Results in the image below:


Overall after seeing the results I feel that with the right amount of time it is possible to achieve this rank.

2 Replies to “A review of the SERP result “SEO” in the Australian market!”

  1. Interesting analysis James. Whilst It is true that nothing is impossible, it must be noted that attempting to rank for these terms is quite difficult as those in the top 10 are also doing their best to maintain/improve their rankings and the competition therefore becomes exponential.

    Interested to know why you’ve only factored in link/social metrics and no traditional factors such as domain age etc?

  2. Hi Matthew, thanks for checking out the blog =)

    Really I just did a quick analysis on the terms, if I was conducting a more in depth analysis I would use factors such as:

    – When the domain is first indexed, I mean you can have a old domain yet if the domain has not been indexed it is really worthless. If you have a domain such as eweb which has been indexed for 13 years or so yes it is more valuable.

    – I could have looked at content based metrics, blog metrics, on site metrics it is really endless =)

    Yet this was just a quick link/social snap shot of offsite not onsite.

    Hope to catch up with yourself and Andrew soon.

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