Archive for May, 2012
A very interesting case has hit the courts in Australia over a competitor outranking another competitor for a trademark term in the law firm space, the full article can be read here: http://www.smh.com.au/technology/technology-news/dunstan-playford-a-lawyer-with-many-aliases-but-fewer-clicks-after-court-clash-20120529-1zgml.html
The case runs as follows:
The lawyer in question runs an affiliate website which acts as a referral base for other law firms, so people who are looking for a lawyer they use this website as a referral base, this on itself is an interesting areas because I have worked in the law area in Australia in the past and I know their is many restrictions to what you can and can not do, The Law Society has also commented on the article above.
The lawyer in the case owned the domain: gotocourt.com.au
A competitor purchased a domain name: gotocourtlawyers.com.au
This competitor then out ranked the original site for many keywords in the SEO space, a primary keyword was “go to court lawyers” which out ranked the main website.
The original site has a trademark for the term “Go To Court” so they have placed an injunction on the original website to remove it from the serps for SEO as the new website has infact out ranked them see image below from SMH:
This is an interesting case because it will have ramifications on affiliates in the SEO space, as many affiliates who cannot target brand terms in the PPC space for years have been targeting the SEO space as it is free game.
It seems the owner of the domain gotocourt.com.au has now taken the domain gotocourtlawyers.com.au and is using a 301 redirect.
Teenagers in Russia are taking to social media with a new Fad, no it isn’t planking! The new Fad in Russia popular among teenagers is called “Sky walking” basically what this means is climbing to a crazy height and taking video footage and also photos of you and your friends at this height. Sure it can be done the right way (providing you have safety equipment and harnesses) and also the wrong way in many cases it is done the wrong way with these teenagers taking things to the edge. In some cases these teenagers get up to the top of a very high tower and start working out.
Watch the two videos below:
Video 1 – we see Russian teens at the top of a very high tower.
Video 2 – we see Russian teens at the top of a very high tower in this stage working out and not in the sense of going to the gym.
Today I received an email from Slide Share notifying me that my presentation had been featured on the home page of Slide Share, one of the largest websites around in the B2B space, recently acquired by LinkedIn for around 100+ million.
To view the presentation, view it below here:
In an event which has come unknown Mark Zukerberg has married long term girlfriend in his backyard in Palo Alto. Guests were under the impression that they were attending celebrations for Miss Chen’s Med graduation yet really it was a suprise wedding similar to Michael Clark in Australia this year.
I guess this makes Mr and Mrs Zukerberg one of the wealthiest couples under 30 in the world.
The wedding was first posted on Marks official Facebook page to over 13 million viewers.
In an effort to be more like Bing, Google has rolled out “Knowledge Graph” what this means is that for some search terms specifically areas such as the following:
- Actor search.
- Movie search.
- Country search.
- History search.
+ many more areas which are non commercial.
This holds a big impact for any one who runs a website in areas such as movie sites, celebrity sites or any other gossip style site. Reason been this new knowledge graph will drive even higher CTR to Google owned properties and keep users on the search pages and they will not go to websites.
At SMX London “Google Fellow” Amit S, claims it will keep users on search longer, I disagree it all goes down to the intent of the user if the user is looking for basic information then they will go straight to the knwoledge graph and bypass websites. This will also drop a huge amount of traffic for Wikipedia, not that it really matters as they are not really revenue focused but I am sure it could have a direct impact on their overall impressions and donations.
Image below of the knowledge graph in play:
Google Plus has launched some new features, some what identical to Twitter where on the login screen they promote popular pages and people. My first guess is that this is triggered by the amount of people following the page. This feature was very popular on Twitter back in the day so it will be interesting to see how it develops on Google+.
View example below:
I love all types of advertising and this recent campaign by Lynx sets the bar, it is a great use of a unique style of advertising in a CBD setting. The Lynx ad uses the first invisible ad to treat the passers by on the street in a populated area in Sydney. This just shows you that it pays to be different with advertising if you want to stand out!
Bing has started to push marketing in the Australian market, with an estimated marketing budget of around 10 million the company hopes to gain some market share from the dominant Google, who current hold well over 95% market share in the Australian market. In the US market Bing currently has around 30% market share with Google loosing percentage point’s month on month according to recent research. So it will be interesting too see if Bing can get some more market share.
I remember back in 2009 I had a meeting with some senior Bing employees in Australia and they said if they could gain just a few percentage points in the next few years that would be good. A few years on it seems that things have changed and they Bing is now pushing marketing much more aggressively and looks like Australia is a key market for this.
In my eyes they need to work on more effective targeting for Australian customers from the organic point of view, don’t get me wrong I have had some websites rank very well in US Bing for large terms but in the Australian market it does not seem like it is the best at targeting from an organic SEO point of view.
Watch the latest TVC below from the recent bing advertising blitz on Channel 9:
Thank you to every one who entered my Twitter competition for my 2000th Tweet on Twitter, it was a good success with various different online marketers entering. As their can only be one winner I placed all the Twitter user names into a hat and shuffled them and the winner ended up been Perth SEO Bob Jones.
Video of competition draw here:
Stay tuned for more competitions soon, thank you to all who entered!
So this year I have been doing SEO and Online marketing for around 7-8 years, I know this is not a long time by the standards of Bruce Clay and Danny Sullivan who have been doing Internet Marketing for say 16-17 years.
I have out a list of 9 reasons you know you have been doing Online Marketing for a while:
1. You remember when Digital Point Forums was a popular website for SEOs and internet marketers, not just a haven for spammers and eBook sellers as it is now.
2. You remember when you purchased and sold websites on sitepoint.com and not Flippa.com
3. You remember when it was fine by Google to use paid links. (Grey hat)
4. You remember when making $3,000+ a month on Adsense was pretty easy.
5. You remember when every on asked if you were listed on DMoz!
6. You remember when every one cared about the PR of your website as one of the most important metrics!
7. You remember when “link Wheel” was a common strategy.
8. You remember when you used paid bulletins on Myspace to promote websites
9. You remember when people used Myspace layouts heavily for link building (Grey hat)
If you have any thing to add to this list please feel free to do so below in the comments section: