SEO, Social Media News & Domains
Archive for February, 2012
Facebook beats Google for display advertising spend!
Feb 28th
Today eMarketer has released research showing how Facebook is once again on top of Google for display advertising spend, yet trends show that by next year Google should once more reign supreme. Their is also a downward trend of Yahoo over the next few years. A question is: will wee see a new player in this space in years to come? Only time will tell.
Facebook-Ad-Spend
source: eMarketer.
Australian SEO companies cover cars in branding!
Feb 24th
Gone of the days of buying display media, re-marketing and PPC ads to promote your SEO company, Australian SEO companies in the Brisbane SEO market are looking for news ways to advertise their SEO services. This has resulted in companies branding cards to let the general public know they are offering SEO services!
Image one – Reload Media
Reload-media-car
Image Two – Dejan SEO (New Concept)
Dejan-SEO-Car
Has any one else seen SEO companies branding cars? Please share examples in the comments below!!
Bundaberg – An Australian company doing Social Media the right way!
Feb 24th
A few days ago I tweeted Bundaberg to let them know about the cap on the bottles as I had cut my finger (view tweet below) I didn’t expect any thing was just letting them know about the tops on the bottles been like this.
Bundaberg Tweet
I received a reply early the next day asking for my contact email address, after providing my address a few days passed and I received a knock at the door early one morning it was a courier with a large white box, not suspecting any thing I opened the package and it was a selection of drinks from Bundaberg and also some merchandise accompanied with a nice letter saying sorry for the inconvience (see image below)
bundaberg-gift
Facebook Ads now on profile photos, Is Facebook advertising too much?
Feb 8th
Facebook is keen to look at new ways to bring revenue to the website and photos are one of the the most viewed areas on the site. Facebook images generate billions of impressions each month, so advertising next to images was a sure fire step!
An example from my own profile of the new ads showing against Facebook images:
new Facebook advertising on pictures
But the question is will Facebook add too many ads to the website to a point where it is advertising heavy?
What is the most competitive keyword in the Australian SEO market?
Feb 5th
So I have recently conducted a keyword difficulty Analysis on some of the most competitive keywords in the Australian market (Google.com.au) to determine what is the most competitive keyword?
I took analysis on over 28 terms which I worked on in the past, I personally know how competitive some of these keywords are. I am also willing to take on analysis of more keywords if you feel something is missing.
A key for the study:
A score of 70% = Very High Competition.
A score of 50% = Competitive.
A score of 30% = Medium to lower.
The keyword list is as follows (The Top 30)
1. Poker 85%
2. holidays 81%
3. money 78%
4. hotels 75%
5. Real Estate 75%
6. flights 74%
7. sydney hotels 72%
8. SEO 72%
9. hosting 72%
10. Life Insurance 71%
11. Car Insurance 71%
12. Insurance 71%
13. cheap flights 69%
14. cheap holidays 69%
15. web design 69%
16. loans 69%
17. web development 69%
18. Accommodation 68%
19. car rentals 68%
20. Home Loan 67%
21. Melbourne cup 67%
22. Superannuation 66%
23. Credit Cards 65%
24. Tax 65%
25. Travel Insurance 64%
26. Online Education 62%
27. payday loans 62%
28. Sports betting 62%
29. dedicated hosting 62%
30. MBA 61%
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