Yesterday Matt Cutts did a interesting 90 minute webinar on Youtube, From this 90 minute webinar transcript I have highlighted 3 key points from the webinar below –
1. Google +1 button will have a impact on search results, the fact he states we are paying a lot of attention to this ranking factor shows that it will be worth wile targeting +1 buttons and utilizing them to the full extent.
2. IP address are confirmed as a ranking factor, It is well known if you have a .com.au domain then you should look at hosting the domain where your user base is, well in Australia. If you host your website in the Netherlands and your website is in Australia it may have a impact on your rankings
3. Using rel=nofollow on internal links has no added benefit! Many SEO’s fill internal pages with no-follows, I have noticed this tactic to direct link juice to certain pages. I have tested it and never saw a huge benefit from it so I decided to to place any rel=nofollow on internal website pages.
What makes these points interesting are the fact Matt Cutt’s confirms these 3 SEO factors, sure enough I already know from testing they work but this just places further emphasis on the factors.
Today in the USA we see Google release Google Advisor it is basically a comparison product for home loans and credit cards and other types of financial products.
My main thought would be will people stop using comparison sites and start using Google Advisor more and more?
I am sure their will be a area for comparison sites in the market for a long time to come but I am sure this will take a few percentage from these websites.
Another thought that comes to mind is when you type keywords such as “Credit Card Compare” will Google Advisor show up first?
Bing has updated its search algorithm today to include even more Facebook Data. What this new update means is that Facebook likes will be a powerful ranking metric if your friends like similar content.
An example when I search for “NRL”, not logged in to Bing/Facebook.
Now when I search for the same result logged to Bing and Facebook the results change and I see new listings which my friends have liked –
The interesting factor is that this next link “Dream Team” a large number of friends from Facebook like it so it has been pushed to around 6th place on Page one as seen here, yet when I log out this page is no where to be found on any results in Bing.
From Google keyword tool NRL gets around 5,400 searches a month, I know this is Google data and not Bing data but this is a decent traffic term for Australian SERP’s.
What does this mean for SEO? Well SEO will need to be even more integrated with Social Media Teams, we need to be utilizing combined strategy and working even closely together.
As Google has such a large dominance in the Australian market and Bing only has under 5-10% usage it will not be a big impact but what is to say in 5 years time Bing will be at the same level as the US market?
I was looking at my Digg account the other day for the first time in a while, I mean from a link building and traffic point of view Digg isn’t really hot as it use to be, I don’t check it like I use to I have a bunch of other social sites to mess around with. This got me thinking what was hot content on Digg? I remember back to 2006 when I was creating articles and finding articles online to make stories that would go viral on Digg and other article website.
One of my top articles I actually made on a random blog spot domain I had, this article was on page one of Digg for a good half day and the traffic it sent back in 2006 was well crazy to say the least.
I originally sourced this content via a gamers forum, the moral of this story is:
If you are making viral content or finding viral content for social bookmarking sites like Digg, the users will love any thing tech related, my page one Digg article shows the users go absolutely crazy for any thing of the sort.
I mean this was 2006 and now it is 2011 so Digg is not really that hot any more and sites like Reddit take it over. Another thing this makes me think when I look at this Digg content is how long I have actually been doing internet marketing for!
Facebook with out a doubt is one of the hottest web properties in todays market. And advertising on Facebook once a no-no is now a huge money maker and market leader. Facebook currently owns a decent size percentage of Market share and is creeping up and up on Google’s strangle hold on the market.
The info graphic below shows how explosive this growth is –
Now the main Question is are you advertising on Facebook?
A common question been asked over and over but many in the industry is should I have just a Facebook page and no company website? Well the answer is NO. Why would you only have a Facebook page and leave the risk of having the page banned. Your Website needs to act as your home base so to say and your social media properties been Twitter, Facebook, Flickr, Youtube, Tumblr need to act as your channels which all should link back to your home base.
Other things to think about when only having a Facebook page is if you do SEO link building for your Facebook page all the links are going to be benefiting the facebook.com root domain and not your own website.
Another issue is Facebook can take action at any time to your Facebook page, you have no control over your Facebook page if it is your sole web property.
Sure enough be a highly active user on Facebook but my advice DO NOT use facebook as your home base it is a recipe for problems.