Archive for May, 2011
Ok so recently I see more and more Australian companies offering number #1 spots on Google.
This is getting worse and worse in the Australian market with more fly by night SEO companies coming into the market and throwing around these claims.
An Example of “Guaranteed results” are from one website, which I have removed –
The thing is you go to these guys and say ok what keywords can you guarantee number one ranks on? Can you rank my affiliate site for “Credit Card” with 100% ethical tactics in 1 month?
They come back with an answer saying yeah we can guarantee ranks on “Fishing hotel Sydney buy now 2011″ or some brand terms in your domain WOW that is going to drive a crazy CPA…
The thing is Google even advises companies not to use this strategy here:
Who else has a view on this dodgy strategy!
Today in the USA we see Google release Google Advisor it is basically a comparison product for home loans and credit cards and other types of financial products.
My main thought would be will people stop using comparison sites and start using Google Advisor more and more?
I am sure their will be a area for comparison sites in the market for a long time to come but I am sure this will take a few percentage from these websites.
Another thought that comes to mind is when you type keywords such as “Credit Card Compare” will Google Advisor show up first?
What are your thoughts on Google Advisor?
Bing has updated its search algorithm today to include even more Facebook Data. What this new update means is that Facebook likes will be a powerful ranking metric if your friends like similar content.
An example when I search for “NRL”, not logged in to Bing/Facebook.
Now when I search for the same result logged to Bing and Facebook the results change and I see new listings which my friends have liked -
The interesting factor is that this next link “Dream Team” a large number of friends from Facebook like it so it has been pushed to around 6th place on Page one as seen here, yet when I log out this page is no where to be found on any results in Bing.
From Google keyword tool NRL gets around 5,400 searches a month, I know this is Google data and not Bing data but this is a decent traffic term for Australian SERP’s.
What does this mean for SEO? Well SEO will need to be even more integrated with Social Media Teams, we need to be utilizing combined strategy and working even closely together.
As Google has such a large dominance in the Australian market and Bing only has under 5-10% usage it will not be a big impact but what is to say in 5 years time Bing will be at the same level as the US market?
I was looking at my Digg account the other day for the first time in a while, I mean from a link building and traffic point of view Digg isn’t really hot as it use to be, I don’t check it like I use to I have a bunch of other social sites to mess around with. This got me thinking what was hot content on Digg? I remember back to 2006 when I was creating articles and finding articles online to make stories that would go viral on Digg and other article website.
One of my top articles I actually made on a random blog spot domain I had, this article was on page one of Digg for a good half day and the traffic it sent back in 2006 was well crazy to say the least.
I originally sourced this content via a gamers forum, the moral of this story is:
If you are making viral content or finding viral content for social bookmarking sites like Digg, the users will love any thing tech related, my page one Digg article shows the users go absolutely crazy for any thing of the sort.
I mean this was 2006 and now it is 2011 so Digg is not really that hot any more and sites like Reddit take it over. Another thing this makes me think when I look at this Digg content is how long I have actually been doing internet marketing for!
Facebook with out a doubt is one of the hottest web properties in todays market. And advertising on Facebook once a no-no is now a huge money maker and market leader. Facebook currently owns a decent size percentage of Market share and is creeping up and up on Google’s strangle hold on the market.
The info graphic below shows how explosive this growth is –
Now the main Question is are you advertising on Facebook?
Yesterday we saw Google launch Google shopping in Australia, this is a big move for Google. Google Shopping has been seen in the USA since around 2002 so it is quite a delay for the Australian market.
An example of the new Google Shopping can be seen below –
Sure this will be interesting to see who will benefit of the new Google Shopping ads I am sure big publishers will have a benefit yet the little start ups will surely be at a loss.
Is any one annoyed with these very long YouTube pre roll advertising I mean some go for 1 minute, I have seen a few which are even past 2 minutes.
Sure YouTube has the skip this advert on some of these annoying ads yet on others they do not have the skip this button making it even more annoying.
Why doesn’t YouTube just go with quick 10 second ads at the start and the finish of videos surely this would be a better strategy!
What are your thoughts on these long YouTube advertising commercial?
A common question been asked over and over but many in the industry is should I have just a Facebook page and no company website? Well the answer is NO. Why would you only have a Facebook page and leave the risk of having the page banned. Your Website needs to act as your home base so to say and your social media properties been Twitter, Facebook, Flickr, Youtube, Tumblr need to act as your channels which all should link back to your home base.
Other things to think about when only having a Facebook page is if you do SEO link building for your Facebook page all the links are going to be benefiting the facebook.com root domain and not your own website.
Another issue is Facebook can take action at any time to your Facebook page, you have no control over your Facebook page if it is your sole web property.
Sure enough be a highly active user on Facebook but my advice DO NOT use facebook as your home base it is a recipe for problems.