Marketing to Gen Y is a lucrative area, as Gen Y is set to be one of the most dominant working age groups in comming years it is important to monitor their online methods and trends. I have sourced some really great facts about Gen Y which I thought I would share below:
What is a Gen Yer? – Any one born between 1980-2000 (so any one below the age of 33 and above the age of 13)
1. Gen Y will form 75% of the work force by 2025.
2. Only 7% of Gen Y works for a fortune 500 company.
3. Gen Y watch TV with two or more electronic devices – multi-screen viewing is becoming huge so make sure you invest in responsive design.
4. Gen Y trust strangers over friends and family when making online purchase decisions – make sure you have positive reviews online or it could hurt your business.
5. Gen Y are Three times likely to follow a brand or band over a family member on social media – so making sure your brand or band has a social media presence is vital.
6. 66% of Gen Y will look up a store if they see a friend’s check in – so online check in and making sure your business is set up with places is vital.
7. 73% of gen Y have earned and used some type of virtual currency.
8. Gen Y believe that other consumers care more about their opinions than companies do.
9. Gen Y are more connected on Facebook than average users managing around 696 average friends – it is important to monitor ways in which you can positively influence Gen Y’s social following.
10. 29% of Gen Y find love via Facebook while 33% are dumped via SMS or wall posts on Facebook.
See above data below as infographic –
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